Ever feel like your pest control business is stuck in a swarm of look-alike competitors? You're not alone. According to MarketsandMarkets, the pest control market is expected to surge from $24.9 billion to $32.8 billion by 2028. Standing out is about as easy as teaching a termite to tap dance.
But here's the truth: Your biggest competition isn't the newest pest control company that just moved into town or even that national chain with the flashy TV commercials. Your real enemy? Being forgettable in a rapidly growing industry that's seeing a nearly 6% compound annual growth rate. That's billions of dollars up for grabs – but only if customers remember your name.
Picture this: A homeowner discovers unwanted "guests" scurrying across their kitchen floor at midnight. In their panic-googling frenzy (and studies show 4 out of 5 homeowners are more conscious about pest issues since the pandemic), will your company be the one they remember? Better yet, will they already know your name because you're the local pest control company that [insert your unique value proposition]?
That's where brand positioning comes in – and no, it's not just another marketing buzzword to make consultants sound smart. It's the secret sauce that can transform your pest control business from "just another bug company" into "THE pest pros" in your community.
Written By: Chad J. Treadway | Monday, December 02, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small home service business owner, you wear many hats. Marketer, salesperson, service provider, accountant—the list goes on. With so much on your plate, it's easy for essential tasks like marketing to fall by the wayside. But if you're not actively working to attract new customers, your business can't grow.
Pay-per-click advertising is one of the most effective ways to put your business in front of potential customers right when they're searching for your services online. When managed well, PPC ads drive highly qualified leads and deliver impressive ROI. But without proper management and optimization, PPC can quickly drain your budget without much to show for it.
Whether your goal is to generate more plumbing leads, boost bookings for your cleaning service, or attract new clients to your moving company—mastering PPC is key to competing online. In this guide, we'll walk you through everything you need to know about PPC management, from the basics to advanced strategies. We'll also discuss how to determine if PPC management is something you should handle yourself or outsource to an agency. Let's dive in.
Written By: Chad J. Treadway | Monday, December 02, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The digital marketing sector is becoming increasingly competitive year after year. Now more than ever, your organization must allocate its marketing resources wisely. Here’s where smart budgeting enters the equation.
Intelligent budgeting can help you maximize your brand’s exposure and lead generation rates. It also helps you effectively engage your target audiences and motivate them to explore what you have to offer.
In this guide, we explore the key considerations that you should factor into your digital marketing budget for 2025. Additionally, we detail how these factors can help your organization meet its financial goals in the coming year and beyond.
Companies creating in the Web3 and crypto landscape must handle their cybersecurity. There’s a lot more at stake than there is in regular companies. Web3 websites often allow you to connect your crypto wallet and hold your digital assets.
Because there’s a lot of value going around, it’s essential to protect your customers in all possible ways. There are a lot of cyber threats on websites, but thankfully, there are also many ways in which you can protect against them.
This article delves into some of the most common types of cyber attacks and explains how website owners can improve their security measures.