Many developers do not care about SEO when developing their sites, but search engine optimization (SEO) is critical for driving traffic to sites, as traffic converts better than users arriving by other means. However, it can have an important impact on visibility on the search results page and the user experience. Depending on the site, if done properly, developing with SEO best practices in mind allows for the developer to make sites that rank and are helpful to the user.
This article dives into the how of web development’s influence on SEO and actionable advice to improve upon them in order to make the site more discoverable. Technical SEO is an opportunity regardless of whether developers are building a site from scratch or modifying an existing one.
In the pest control industry, catching new customers isn't nearly as valuable as keeping the ones you already have from scurrying away. While many business owners focus on attracting new clients, the real money is in retention. After all, it costs five times more to attract a new customer than to keep an existing one—that's not just pocket change, that's money flying out the window faster than termites can destroy a wooden foundation.
What's the big deal about pest control customer retention? For starters, a 5% increase in customer retention can boost profits by 25-95% (Source: Harvard Business Review). If that doesn't bug you (in a good way), consider this: your existing customers are 50% more likely to try new services and spend 31% more compared to new customers (Source: Vena). Talk about creating a buzz for your business!
But here's the real kicker—in the pest control industry specifically, recurring revenue is the backbone of financial stability. One-time treatments might seem lucrative, but they're just a quick fix. The real gold mine? Those monthly, quarterly, or annual contracts keep your schedule full and your revenue predictable.
Written By: Chad J. Treadway | Monday, March 24, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's face it—if your school marketing strategy still hinges on simply declaring, "We're the best!" you might as well be shouting into the void. Today's education consumers—both decision-makers and parents—have developed a sophisticated filter for marketing hyperbole. What they want instead is evidence. Social proof has become the gold standard for establishing credibility in the education market, serving as the digital equivalent of word-of-mouth recommendations that schools have traditionally relied upon.
As one experienced admissions director put it, "We can make claims about academic excellence all day, but when prospective families hear actual success stories from our community, that's when applications surge." This observation highlights a fundamental truth: in school marketing, showing is infinitely more effective than telling.
Written By: Adam Bennett | Monday, March 24, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Want to capture more leads and increase customer retention for your pest control business? Email marketing isn't just another buzzword – it's a revenue-generating powerhouse for companies like yours. Industry data compiled by EmailMonday shows email marketing delivers an average ROI of $36 for every dollar spent, and for pest control businesses, this translates to a 32% increase in service renewals.
But here's the real kicker: while most pest control companies collect customer email addresses, only about one-third effectively use them for marketing. That's leaving a lot of potential revenue scurrying away under the baseboards.
In this comprehensive guide, you'll discover:
- How to build and maintain an effective email marketing strategy
- Ready-to-use templates that convert prospects into customers
- Best practices for engaging your audience
- Ways to measure and improve your email performance
Written By: Chad J. Treadway | Monday, March 24, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.