You've built something real over the last 25 years. Your pest control company isn't just generating revenue; it's an asset. And like any asset, its value isn't fixed. It's shaped by decisions you're making right now.
When you eventually decide to sell or transition out, your business will be valued by one of two formulas, depending on your size. Owner-operated shops use SDE multiples (Seller's Discretionary Earnings); companies in the $1 million to $5 million range move to EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) multiples. But here's what most pest control owners don't realize: the gap between a 2x valuation and a 5x valuation isn't luck. It's built.
And it starts with marketing.
Pest control companies that position themselves strategically before exit can increase their valuation multiples by 20-40% compared to operators who treat marketing as an afterthought. This guide walks you through exactly what sophisticated buyers are looking for, and how to build a marketing machine that makes your business more attractive to sales.
Written By: Chad J. Treadway | Tuesday, April 14, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Getting a negative Google review stings. You've worked hard to build your service business, and suddenly someone's bad experience is sitting right there where potential customers see it first. The worst part? You can't delete it. But here's what you can do: respond strategically.
The numbers are sobering. Research compiled by BrightLocal shows that 94% of people say reviews have made them avoid a business (originally reported by ReviewTrackers). BrightLocal's own 2026 consumer survey found that negative reviews deter 77% of consumers.
The good news? You have more control than you think. Your response to negative reviews sends a message to everyone reading those comments—including future customers. This guide shows you exactly how to handle negative reviews in a way that protects your reputation and can actually win back trust.
If you're running a home service company and want to build a strong brand, managing your online reputation is non-negotiable. Let's walk through how to do it right.
Written By: Chad J. Treadway | Tuesday, April 14, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Students do not browse career-focused education websites casually anymore. They visit with a goal, compare options quickly, and often decide within minutes whether a school feels credible. If key information is hard to find, they move on.
Both Gen Z and adult learners are practical and outcome-driven. They want proof of job-readiness, clear costs, and a fast path forward. Career-focused education websites must reflect that mindset from the first scroll.
It's March, and your phone's already ringing with homeowners asking about mosquito control. The question keeps coming up in conversations with your team: what should we actually be charging? You're not alone in thinking about this. According to Custom Market Insights, the global mosquito control market hit $7.86 billion in 2025 and continues to expand at a 5.72% annual rate through 2034. But those numbers don't tell you whether you should price your neighbor who owns a quarter-acre at $150 or $250 per treatment.
If you're a pest control company trying to expand your revenue, mosquito services represent one of the highest-value opportunities available right now. The challenge isn't demand; it's knowing how to price what you're selling, so you stay competitive while protecting your margins.
This post walks through the real-world pricing data from established pest control operators, the factors that determine what your market will actually pay, and how to structure your service packages so you're capturing value without leaving money on the table.
Written By: Chad J. Treadway | Monday, April 13, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.