Walk into most pest control offices in December, and you will hear the same conversation. Someone says, "We need to plan for next year," and the room starts listing things: more Google Ads, fix the website, get more reviews, maybe try that AI thing everyone keeps mentioning. Forty minutes later, you have a list. What you do not have is a pest control marketing plan for 2027: a documented framework that tells you what to prioritize, how to fund it, and how you will know whether any of it worked.
That gap is expensive, and it is exactly the problem this guide solves. The eight-step framework below is built for the people who run real businesses: the owners, CEOs, and marketing managers at established pest control companies who already spend real money on marketing and need a repeatable process to govern it. If you market to homeowners for a living and want a partner who only works with pest control companies, this is the operating manual we use to think about the year ahead.
This is not a tactics post. The internet has enough of those. This is the planning architecture that makes the tactics work together: the annual ritual, the sequence, the deliverables, and the 2027-specific factors that belong in every plan. Read it as the CEO of your business, not as someone shopping for one more thing to try.
Written By: Adam Bennett | August 03, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Most home service owners have quietly filed short-form video under "stuff for influencers." The crew is booked solid, the phone is ringing, and nobody has time to choreograph a dance on a roof. That instinct makes sense. It is also costing you leads.
Short-form video for home service businesses is not vanity content. It is a discovery channel that runs alongside Google, and your future customers are already there. The home services businesses that treat Reels, YouTube Shorts, and TikTok as a search-and-discovery play are showing up where homeowners now look, often before those homeowners ever type a company name into a search bar.
This post covers what to actually film on the jobsite, how long clips should run, how often a busy shop can post without wrecking the schedule, how a single shoot can feed every platform you care about, and how the right captions and setup help those clips get found in search. No influencer routine required.
Written By: Hannah Kilpatrick | August 03, 2026
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
I'm Chad, a partner at Cube Creative Design. Incline Marketing comes up often enough in conversations with pest control company owners that I decided to write the honest, side-by-side comparison I'd want if I were the one signing the contract. This is not a hit piece. Incline has real, well-documented wins, and I'll say so plainly before I make our case.
We're a marketing agency that works with pest control companies, so yes, I have a side. But a comparison that hides the parts where the other agency is stronger is worthless to you. So here is where Incline wins, where we win, and the trade-offs in between. I'll name the situations where Incline is the better choice, because for some companies it honestly is.
Written By: Chad J. Treadway | July 31, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Every pest control owner eventually asks the same question: What should a lead actually cost me? It usually comes up right after a look at the ad spend, with the uncomfortable feeling that the number has crept up and nobody decided to let it. So you go looking for a benchmark, find a national average, compare yourself to it, and walk away either falsely reassured or needlessly alarmed. Neither helps.
Here is the honest version, and I run an agency that works with exterminators, so I see these numbers across a lot of companies. There is a real range for what pest control leads cost in 2026, and it is worth knowing. But the range only tells you the neighborhood. The number that runs your business is the one you calculate from your own close rate and your own customer value. This post gives you both: the real ranges, and the math that turns a vague benchmark into a decision you can actually make.
Written By: Chad J. Treadway | July 29, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.