Let's face it – in today's digital-first world, your school's website isn't just a digital brochure; it's your hardest-working admissions officer. According to a study by Stanford University, 94% of first impressions are design-related. This means that before parents even read about your stellar curriculum or award-winning faculty, they've already formed a significant opinion about your institution.
The stakes couldn't be higher. The average private school website conversion rate sits below a dismal 2%, yet schools that optimize their websites for conversions have increased their rates to over 5%. That's not just a statistical footnote—it's the difference between thriving enrollment and empty desks.
In this comprehensive guide, we'll explore the website elements that transform curious parent visitors into committed applicants. From psychology-backed design principles to strategic content placement, we'll unpack the conversion elements that make parents think, "This is where my child belongs." And I promise not to bore you with technical jargon or vague platitudes—just actionable insights you can implement immediately.
Because in the competitive landscape of private education, your website isn't just informing parents—it's persuading them. Let's make sure it's doing that job effectively.
Written By: Adam Bennett | Monday, June 09, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In today's digital-first world, home service businesses face unique challenges when establishing their online presence. Whether you're a plumber, electrician, landscaper, or HVAC specialist, your customers are searching for you online before they ever pick up the phone. In 2025, investing in digital tools isn't just recommended—it's essential for survival and growth.
The days of relying solely on word-of-mouth referrals and Yellow Pages ads are firmly behind us. Today's homeowners expect to find your services online, read your reviews, and potentially even book appointments without ever speaking to a human. They want you to meet them where they are, not the other way around.
To navigate this digital landscape successfully, home service businesses need to develop strong web-based strategies and partner with experienced professionals who stay current with the latest developments. In this article, we'll explore key web-based projects every home service business should invest in and the expertise they need to maximize return on investment (ROI).
Written By: Chad J. Treadway | Monday, June 09, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Running a pest control business can feel like a never-ending game of whack-a-mole—following up with customers, managing billing, and still finding time to tackle the pests themselves. With the right customer relationship management (CRM) platform for your pest control business, you can change the way you manage customer interactions. When customer information is at your fingertips with automated processes and seamless communication, you can focus on what you do best—eliminating pests.
The pest control industry is booming! Industry revenue has grown at a CAGR of 3.3% over the past five years, reaching an estimated $24.2 billion in 2024. (Source: IBISWorld) To capture your share of this market, you need technology that helps you stand out from competitors while making your day-to-day operations smoother.
In this guide, we'll explore how to select the perfect CRM for your pest control business, with special attention to using HubSpot to enhance your marketing efforts and customer relationships. Let's exterminate those operational inefficiencies once and for all!
Written By: Chad J. Treadway | Monday, June 09, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Lifecycle marketing is an essential strategy for businesses to nurture relationships with customers, increase their lifetime value, and enhance engagement. This article presents the top 10 lifecycle marketing agencies in the USA for 2025, detailing their services, technological expertise, and why they are regarded as leaders in the field.