While your faculty are enjoying some well-deserved beach time and your hallways sit eerily quiet, there's something critical happening in the digital world: parents are searching for schools. Recent data shows that a whopping 83% of searchers use Google to find information about nearby businesses, including educational institutions, according to Saffron Edge. What's more, a 2022 Niche survey revealed that search engines are the primary source for discovering schools in the awareness stage of the enrollment journey. If your school isn't optimized for local search, you might as well be invisible to these prospective families.
The summer months aren't just for maintenance crews to wax floors and repair desks; they represent the perfect opportunity for savvy school marketers to polish their digital presence before the enrollment season heats up. Studies show that private schools saw an increase in enrollment from 2022-2023 to 2023-2024, and with parents increasingly turning to online resources to evaluate educational options, your local SEO strategy could be the difference between filled classrooms and empty seats.
This comprehensive checklist will guide you through optimizing your school's local search presence during the summer lull, turning those "private schools near me" searches into campus tours and, ultimately, new student enrollments. Whether you're a marketing director at an established academy or an admissions coordinator at a growing institution, these strategies will help your school rise to the top of local search results when it matters most.
Written By: Adam Bennett | Friday, June 20, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Marketing dashboards are one of the key aspects of your business. One of the most effective dashboards that you can use is Google Posts. This feature by Google allows it to provide high-ranking websites and check the results. A major reason why Google Posts is effective is because it offers an average clickthrough rate of 1.44% which is considerably higher than other marketing promotion channels. Since its launch, Google Posts have evolved and undergone many changes. This has become one of the most effective ways to communicate with the audience. Not only does this benefit your existing customers, but it also helps to attract potential customers.
Let's face it – private schools are doing amazing things in education, yet many struggle to effectively communicate their innovations. The hallways buzz with creative teaching approaches, technology integration, and student-centered learning, but these stories often remain trapped within campus boundaries.
Why? Because telling the story of innovation is just as challenging as the innovation itself.
As one education marketing expert noted, success in school storytelling depends entirely on your content marketing goals. Without a clear strategy for sharing your innovation journey, even the most groundbreaking educational approaches remain your best-kept secret – which isn't exactly helpful when you're trying to attract new families and differentiate your institution.
Written By: Adam Bennett | Friday, June 20, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's be real: You're probably sitting in your school office right now, reviewing a printed newsletter that's about to be mailed to parents – the same way you've communicated for years. Meanwhile, those same parents are scrolling through Instagram, completely missing your important announcements because that beautiful newsletter is still sitting unopened somewhere in their home.
This disconnect isn't just frustrating – it's becoming a serious problem for schools trying to maintain enrollment and community engagement. The good news? You don't have to choose between abandoning your institutional values and embracing effective communication. There's a practical middle path.
As someone who works with educational institutions on their digital strategies, I get it. Your hesitation about social media isn't just technological resistance – it comes from legitimate concerns about privacy, resource allocation, maintaining appropriate boundaries, and protecting your school's reputation. These are all valid considerations for any thoughtful administrator.
This article isn't going to suggest you need accounts on every trending platform or that you should transform your distinguished institution into a TikTok sensation overnight. Instead, we're going to look at the measurable benefits of strategic, controlled social media use within an educational context and address those specific concerns that make you pause before creating that first school Instagram account.
Written By: Hannah Kilpatrick | Wednesday, June 18, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.