We analyze your current local search presence and competitor positioning and identify key opportunities specific to educational institutions.
We optimize your school's Google Business Profile with proper categories, attributes, photos, and Q&A content that resonates with parents.
We optimize your school website with local schema markup, location pages, and properly structured NAP (Name, Address, Phone) data.
We build and maintain consistent school listings across education-specific and general business directories.
We implement systems to ethically generate positive parent reviews and respond professionally to all feedback.
We continuously monitor performance, make data-driven adjustments, and provide clear monthly reports on your local search improvements.
Choose the package that aligns with your enrollment goals and budget.
$750/month
or $7,799/year
$1,800/month
or $19,899/year
$1,200/month
or $13,199/year
Let's Figure It Out
We align SEO efforts with your school's enrollment cycles to maximize visibility when parents are making decisions.
We target education-specific directories that general SEO agencies often miss but that significantly impact school visibility.
We understand the unique challenges schools face when competing in complex district environments.
We know how to highlight specialized academic offerings to attract the right prospective families.
Our SEO strategies respect student privacy regulations while still maximizing search visibility.
We don't just track rankings—we connect search performance to actual enrollment inquiries and applications.
Education requires a different approach from traditional businesses, but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school.
Properly configured profile with school-specific categories, attributes, and engaging visual content.
Consistent Name, Address, and Phone information across all online platforms and directories.
Volume of authentic parent reviews and overall rating score across platforms.
School website optimized with proper schema markup, location pages, and mobile responsiveness.
Presence in education-specific directories and general business listings.
Community-focused content and backlinks from local organizations and news sources.
Most schools begin seeing initial improvements within 30-45 days as Google indexes your optimized Google Business Profile and website changes. More significant ranking improvements typically occur within 90 days as citations are built and review strategies take effect. Full results can take 4-6 months as all aspects of the strategy mature.
School local SEO requires specialized knowledge of education-specific directories, compliance with educational privacy regulations, alignment with enrollment cycles, and understanding of academic program promotion. We also focus on metrics that matter to schools (enrollment inquiries, campus tour requests) rather than general conversion metrics.
For school districts with multiple campuses, we develop a comprehensive strategy that includes individual Google Business Profiles for each location, district-wide and campus-specific website pages, and careful citation management that appropriately differentiates locations while maintaining district branding consistency.
To maintain and improve local search rankings, we recommend ongoing review management, regular Google Business Profile updates with fresh content and photos, periodic citation audits, seasonal content updates aligned with enrollment cycles, and continuous performance monitoring to identify and address any ranking fluctuations.
We track multiple metrics including local pack position for target keywords, Google Business Profile views and actions (calls, direction requests, website clicks), website traffic from local searches, engagement with location pages, branded vs. non-branded search visibility, and most importantly, conversion metrics like online inquiry forms, campus tour bookings, and application starts that can be attributed to local search channels.
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about how we can help you increase your school's enrollment!