In today's digital-first education landscape, online events have become essential tools in a private school's marketing arsenal. From virtual open houses to webinars with faculty, these events serve as critical touchpoints in your enrollment funnel. But here's the uncomfortable truth many admission directors don't want to hear: hosting an amazing event means absolutely nothing if nobody shows up.
The stakes are particularly high for private schools, where competition for students continues to intensify. With over 30,000 private schools in the United States enrolling approximately 4.7 million students, standing out requires innovative and strategic marketing efforts. (Source: National Center for Education Statistics [NCES]) Your brilliantly planned virtual event needs equally brilliant promotion to capture attention in an increasingly crowded digital space.
This guide will walk you through developing a comprehensive online event promotion strategy that drives registrations, increases attendance, and ultimately supports your enrollment goals. Because let's face it—empty Zoom rooms are just sad, and nobody has time to create remarkable content that goes unwatched.
Written By: Adam Bennett | Friday, June 13, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Website UX design directly influences web visitors' on-site behavior. It affects bounce rates, time on page, conversion rates, average order value, and even customer loyalty.
Yet, the thing is that targeting specialized niches often involves specific UX challenges. Unlike run-of-the-mill e-commerce and content pages, niche websites require you to go above and beyond in explaining the value of your offer. Plus, it's often crucial that you present your prospects with an enjoyable (and sales-inspiring) browsing experience, especially if your sales cycle runs long.
Fortunately, there are several UX design strategies you can employ to overcome these common UX challenges.
So, if you're looking to design a standout website UX for specialized niches, here's how to do it, along with a few great examples you can take inspiration from.
Let's face it—your brand is like that high school yearbook photo. Once cool and cutting-edge, now it's making potential customers cringe. Your brand is the face of your business, representing who you are and how people perceive you. But just like that regrettable haircut from 2005, brands can become outdated or lose their appeal faster than you can say "rebrand." The solution? A strategic brand refresh! It's time to revitalize your image to energize both your loyal customers and those newcomers who've been eyeing you from across the marketplace. "Nearly 77% of B2B marketers say branding is crucial for growth," said Circle S Studio in their recent industry report. In this article you will learn how you can upgrade your business and drive growth without having to start from scratch.
Written By: Adam Bennett | Wednesday, June 11, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's face it—running a pest control business means you're constantly on the move, eradicating unwanted visitors from homes and businesses alike. But while you're busy battling bugs, your marketing efforts might be quietly under-performing, and that's a problem that can really bite into your bottom line.
Mid-year is the perfect time to step back and evaluate your marketing strategy. Think of it as giving your marketing plan a thorough inspection, just like you would when checking a home for termite damage. Catching issues halfway through the year gives you plenty of time to make adjustments before your annual targets scurry away from reach.
"The pest control industry continues to grow, with the market projected to reach $32.8 billion by 2028 from an estimated $24.9 billion in 2023, representing a CAGR of 5.7%." (Source: MarketsandMarkets) To capitalize on this growth, pest control companies need to ensure their marketing efforts are effectively targeted and producing measurable returns.
In this guide, we'll walk through the five essential components of a mid-year marketing assessment:
- KPI review: Are you tracking the right metrics?
- Goal assessment: Are your objectives still realistic and relevant?
- Budget evaluation: Are you allocating resources effectively?
- Campaign performance: What's working and what's failing to catch customers?
- Adjustment strategies: How to recalibrate for maximum impact
Let's exterminate those marketing inefficiencies and ensure your business thrives for the remainder of the year.
Written By: Chad J. Treadway | Wednesday, June 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.