In this day and age of digital marketing, you’ve probably heard of SEO or search engine optimization. Nevertheless, you might be curious about what it is and how it might benefit your company’s development?
Simply said, SEO efforts aim to boost a website’s visibility in search engine results pages (SERPs) so that it receives the most traffic possible. In other words, an SEO-optimized website has a better chance of coming up in the top results when users search for a specific topic (also known as a keyword).
We’ll take a closer look at local SEO for small businesses such as yours in this article, and we’ll explain why it’s a good idea for you.
If your local service business isn’t already on and utilizing social media, you’re passing up a huge potential. In a 2018 survey, PWC found that “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.” The same report showed that 37% of shoppers use social media. The bottom line is that social networks are one of the most important sources of inspiration for consumer purchases, yes, even for service area businesses.
Failing to incorporate social media into your marketing approach can be costly! According to Facebook’s (now Meta) 2020 Q4 Earnings Call, “there are more than 200 million small businesses around the world using Facebook’s tools.” Therefore, if you’re not reaching out to those potential new clients, your competitors will.
Social networking allows your local service business to interact with prospects and retain existing clients. Social media sites (such as Facebook, LinkedIn, and Instagram) are primarily used for socializing. By communicating with your clients online, making connections, and sustaining relationships, you boost your chances of retaining them and their potential lifetime worth.
Many growing businesses consider it necessary to move away from third-party logistical carriers and build their own fleets of vehicles. Vehicle fleets are immensely useful for businesses. Transporting goods, distributing operatives, and acting as moving billboards, they are an essential logistical division. Here are some things to consider carefully before making plans to build a commercial vehicle fleet.
There are numerous questions to consider while developing a marketing plan for your business. What will catch my clients' interest the most? Should I hire a digital marketing agency to do it for me? Should I spend money on advertisements, and if so, what kind? Should I put effort into developing content instead? While there are numerous factors to consider, one thing is for sure. Content is the ideal marketing tool for any small business, especially yours.
Content marketing can be one if not the most cost-effective form of marketing as it allows you to build genuine relationships with your clients. As a new business, creating your brand and building a client base are critical to your success. Let's look at how content could be the missing piece of the puzzle that allows you to accomplish all of this!