You just left a potential client's home after giving them a quote for that bathroom remodel, HVAC installation, or other service they desperately need. The conversation went smoothly—they nodded at all the right times, asked good questions, and even mentioned how their neighbor used a "subpar competitor" who left them disappointed. All signs point to a win, right?
Then you get back to your truck, stare at your phone, and the paralysis sets in. What now? Follow up immediately and risk looking desperate? Wait a week and potentially lose their interest to the three other service providers they're probably calling? Send an email? Text? Carrier pigeon?
If this anxiety-inducing scenario sounds familiar, you're in good company. The follow-up game is where even the most skilled home service professionals often fumble the ball. According to MTD Sales Training, 80% of successful sales require FIVE follow-up contacts before closing, yet most service providers give up after just one or two attempts. This aligns with our findings on effective marketing strategies for small businesses, where consistent follow-up is key to success.
In the home service industry, where competition is fierce and homeowners can easily get multiple quotes with a few taps on their smartphone, mastering the art of the follow-up isn't just helpful—it's the difference between a thriving business and one that's barely making payroll. Consider this: without effective follow-up, you're potentially missing out on 98% of your possible sales.
In this post, I'll walk you through exactly how to transform your follow-up process from an awkward afterthought into a systematic sales machine that keeps your schedule full and your business growing. No fluff, no generic advice—just battle-tested strategies specifically for home service professionals who want to convert more of those promising meetings into paying clients.
Written By: Chad J. Treadway | Monday, April 14, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
"The sky is falling! SEO is dead!" Every few months, the digital marketing world erupts with apocalyptic predictions about the latest Google update. Remember when mobile-first indexing was going to destroy rankings? Or when voice search was supposedly making traditional SEO obsolete? How about when Chrome announced privacy changes that had marketers panicking?
Yet here we are, with SEO still standing—and still driving valuable traffic and customers for home service businesses across the board.
While it's true that Google's latest algorithm updates have made the search landscape more dynamic than ever (with four core updates and three spam updates in 2024 alone!), one constant remains: Quality content continues to be the foundation of sustainable SEO success.
SEO expert Barry Schwartz, with Search Engine Land, said, "Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates." Despite this constant evolution, businesses with strong content foundations have continued to thrive.
For home service businesses—whether you're in landscaping, house cleaning, renovation, painting, window installation, interior design, or any other home-related field—understanding this principle isn't just academically interesting; it's essential for survival in competitive local markets where visibility can make or break your business.
Written By: Chad J. Treadway | Monday, April 14, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the increasingly competitive landscape of private education, the early enrollment period isn't just a procedural formality—it's a strategic goldmine. Schools that master the art of early enrollment don't just fill seats; they create momentum, stabilize finances, and build a foundation for sustainable growth.
Let's be honest: waiting until summer to wonder if you'll have enough students come fall is about as strategic as hoping for rain during a drought. You could get lucky, but wouldn't you rather have an irrigation system in place? That's what an effective early enrollment strategy provides.
The statistics tell the story: private schools with structured early enrollment programs typically secure most of their student body by early spring, compared to just less than half for schools without such strategies. This enrollment certainty doesn't just ease administrative anxiety—it translates to concrete benefits:
- Financial stability through predictable revenue streams
- Strategic hiring based on confirmed enrollment numbers
- Curriculum planning with real student numbers in mind
- Marketing resources that can be redirected to other initiatives
- Competitive advantage in markets with multiple private school options
This playbook isn't about incremental improvements to your existing enrollment process. It's about fundamentally reimagining how you approach the enrollment cycle to create a system that drives results year after year.
Written By: Adam Bennett | Monday, April 14, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In today’s crowded marketplace, customers have an almost limitless array of options when it comes to home services. With such an abundance of choices, consumers now expect home service businesses to consistently deliver a high level of service. What happens if they don’t? The customer has no problem finding another provider.
Salesforce Research surveyed 14,300 consumers and business buyers globally and found that 80% of customers now consider the experience a company provides to be as important as its products and services.
If you want to know what you can do to meet customer expectations, keep reading for top tips.