You know you need a website. Now the question is: Do you do it yourself or do you pay someone else to do it for you?

First, let’s get one thing straight: your website is potentially the first impression you are leaving on prospective customers. Sure, you can Groupon your way through a web design course or you can build a website using one of the many DIY solutions out there (like Wix.com). You could even hire the kid next door to slap together a site for you in exchange for some pizza.

In the end, what you invest in your website is going to show to your customers, either in user experience, design or in reliability. Here are some things to consider when deciding between hiring a professional or doing it yourself:



Written by:  |  April 28, 2015

Thriving business? Check. Marketing Plan? Check. Website? Uhhh.

Websites are not ZZ plants – you can quickly and easily kill them with even the best intentions. If your business has committed any of these site-killing offenses, it is not too late to salvage your online identity.



Written by:  |  April 23, 2015

You’ve got a brand, right? Sure you do! If you own a business, you have a brand – and a reputation – whether you intended to or not. Traditional business relies heavily on reputation: customer reviews, word-of-mouth advertising, Better Business Bureau and local Chamber of Commerce ratings.

So if I’ve got my hands full managing my business reputation, why should I put thought into my online reputation? Much like SEO, your online reputation can drive sales and traffic to your business.



Written by:  |  April 13, 2015

Email newsletters can be an incredibly effective means of reaching customers with promotions and customer service opportunities. Done correctly, email marketing will build customer loyalty and sales. Done incorrectly, email marketing can repel customers and damage your brand.

With a relatively small amount of information, you can create a great email newsletter! Here are a few tips to get started:



Written by:  |  April 15, 2015