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Why is it important to think about how you market your K-12 private school? The short answer is that effective digital marketing is important so you can attract students, increase enrollment rates, generate revenue, engage the community, differentiate from competitors, improve your programs, and create a positive school environment.
In this post I will cover the top ten reasons why it is important to market your K-12 private school online.
Written By: Adam Bennett | June 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You probably already know how crucial digital marketing is for your small business. That’s because nobody will discover your business and learn about your brand without it.
Online advertising for small businesses involves the use of many strategies and tactics. As such, it can be challenging to know where to begin. There’s a lot to grapple with if you don’t focus on what matters, such as mastering SEO and content marketing to knowing the best data analytics tools.
As a digital marketer, you should be able to adapt and learn quickly. You must also be ready to pivot into different digital careers if old skills become less in demand. Remember that you will be working with diverse clients and team members. You must be able to know how to communicate and build strong teams.
Written By: Chad J. Treadway | June 19, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.
“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).
We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.
Written By: Chad J. Treadway | June 14, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Independent school marketing strategies aim to entice potential students and their families to attend and apply to your school. A cohesive strategy is crucial for making your school relevant to your demographic in the short and long term.
If you want your independent school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Therefore, this post looks at three major trends to monitor how to market an independent school and how to ensure its continued growth. We’ll discuss the rationale behind what I think should be your focus demographics, how you can effectively reach out to students and their parents, and how you can maintain their loyalty to your school through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | June 12, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, striking the right balance on social media to attract new students and retain current ones can be challenging. Your private school may miss out on a vast student and parent base without an online presence. However, bombarding your audience with excessive posts can result in losing their interest. So, how can you effectively engage your social media audience without risking their disengagement?
In many ways, cultivating a social media following is similar to building real-life relationships. Imagine attending a networking event—would you prefer to connect with someone who genuinely engages you in a meaningful discussion about your interests or who relentlessly tries to sell you something? Similarly, your private school can keep students and their families interested and engaged by fostering a friendly rapport on social media. Instead of simply broadcasting information, initiating conversations and actively listening to your audience can go a long way in building connections.
Remember, your goal is to reach your ideal student body, many of whom are active on social media platforms. You can effectively grow your private school by sharing compelling and share-worthy content through the appropriate channels. And when in doubt, incorporating pictures of puppies, kids, and cats is always a good idea. After all, it is the Internet, and such content tends to resonate with a wide audience.
Now, let’s explore the top seven social media marketing rules for private schools:
Written By: Hannah Kilpatrick | June 07, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Is email marketing a key consideration for your private school? If so, you might be pondering which is the best email marketing software to use?
Choosing the appropriate email marketing service can significantly influence your school's marketing strategy and the success of your email marketing campaigns.
This article compiles a list of seven of the leading email marketing services suitable for private schools.
Written By: Adam Bennett | June 05, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the world of SEO, there are numerous myths and misconceptions that can cloud our understanding of effective search engine optimization strategies. It’s essential to debunk these myths and separate fact from fiction to ensure you make informed decisions for your small business website. In this comprehensive guide, we will explore and dispel 30 common SEO myths, providing valuable insights and recommendations to help you navigate the complex landscape of search engine optimization. So, let’s dive in and unravel the truth behind these SEO myths to unlock the full potential of your online presence.
Written By: Chad J. Treadway | May 31, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner in North Carolina or looking to start your own, you may need some extra capital to help get you started.
But the question becomes, what does a banker want from you?
When a banker considers making a small business loan, they typically want to assess the borrower’s (your) ability to repay the loan. They will consider several factors, such as your credit history, business revenue, expenses, and the collateral available to secure the loan.
Here are some specific things a banker may want to know when making a small business loan:
Written By: Chad J. Treadway | May 29, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital world, private and independent schools face tough competition in attracting attention from potential students and their families. To stand out from the crowd, it’s crucial to make the most of marketing strategies that can you help drive traffic to your school’s website.
In the sea of sameness and endless information, it can be difficult to stand out. While this is challenging, it’s not impossible to target your ideal student and family. One of the most effective ways to increase traffic to your school blog is by incorporating visual content into your posts.
In this article, I will be discussing what visual content is and how it can help you drive traffic to your school’s website.
Written By: Adam Bennett | May 24, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
Written By: Adam Bennett | May 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When small North Carolina businesses get started, they typically focus on how to land their first clients. Often they will rely on traditional forms of advertising, such as coupon mailers, billboards, out-of-home, or print ads. While many small businesses think that because they provide a superior product or service, it is only a matter of time before prospective clients will find their way to them.
While this strategy may bring in a small amount of revenue, there is a better and easier way. Small businesses should think about leveraging the power of the internet to reach prospects online and reap the benefits of combining traditional and digital marketing. No small business, no matter how new, should disregard digital channels as a source of leads and the conversion of interest into clients.
Still not convinced? Think about this over 94% of business-to-business (B2B) buyers do research online, whereas your business-to-consumer (B2C) buyers research online 97% of the time before making a decision.
Unfortunately, if you rely only on traditional methods, you miss out on a significant portion of your potential clientele.
Written By: Chad J. Treadway | May 17, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
An online presence is crucial for success in today's digital world, especially for private schools. An online presence not only provides a point of contact for students and families who may not be in your area, but it also helps to generate leads and increase enrollment.
A website allows private schools to showcase their programs and services to a broader audience beyond the local community. However, simply having an internet or social media presence isn't enough. Private schools need a user-friendly website optimized for search engines and regularly updated to stay competitive.
Your website can become the foundation of your school's success. Here are eight critical reasons why every private school needs a good website:
Written By: Adam Bennett | May 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.