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If you’re still hesitant to use videos in your marketing campaign, you’re putting your business on thin ice. Content marketing has become the talk of the town, and marketers are trying to pull out their best strategies to stay on top of the trend.
Video is dominating the market to the point that it has its own field called video content marketing— a subcategory of content marketing.
It’s never too late to take the first step now if you’re new to video marketing. This post will walk you through the basic knowledge of understanding different video types in content marketing, helping you pick the right strategy that fits your business objectives.
But first, let’s talk about why video holds immense power in the community and why people talk about it a lot. Is it overrated, or is it worth the hype? Read on to discover.
Are your independent school's advertising efforts yielding the desired results? Are you confident in the accuracy of the data that informs your decisions? In the world of online advertising, precision and insight are paramount. This means that accurate conversion tracking is the linchpin of success for your school's marketing endeavors. As a private school administrator seeking to optimize enrollment and engagement, understanding the intricacies of conversion tracking can spell the difference between thriving campaigns and missed opportunities.
Here are the six biggest mistakes most private schools make with their Google Ads:
Written By: Hannah Kilpatrick | September 20, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Building a strong and genuine online community has become a cornerstone of success in the ever-evolving social media landscape. As K-12 schools strive to connect with their students, parents, alumni, and a wider audience, the platform that stands out for its visual storytelling and engagement potential is Instagram.
In this blog post, I share my top 13 tips to master the art of authenticity, consistent engagement, and providing value to your followers on Instagram.
Written By: Hannah Kilpatrick | September 18, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Internal links are key to enhancing your small business website's performance and visibility in the digital world. From creating a seamless user experience to impressing search engines like Google, internal links play a crucial role in shaping your website's structure and authority. In this blog post, we'll delve into the fascinating realm of internal linking and explore how it can transform your online presence. Discover how Google utilizes internal links, follows best practices, and reap the benefits of a well-crafted internal linking strategy. Are you ready to take your website to new heights? Let's dive in and unlock the potential of internal links for your website's success!
Written By: Janis Barlow | September 15, 2023
Janis is our Web Programming Specialist And Web Developer. She has been working with the web since its inception and has worked for household names such as Lockheed Martin and Wells Fargo.
From creating a great website to implementing the best cybersecurity protections small businesses need to invest significantly in digital-based tools to be successful in 2023. Additionally, with the growth of e-commerce and social selling, customers expect businesses to meet them where they are rather than them making an effort to find businesses and their products online.
To navigate today’s digital landscape small businesses need to develop and hire experienced professionals who will stay up-to-date with the latest developments. In this article by Cube Creative, we’ll explore a host of web-based projects small businesses should invest in and the type of expertise they can hire to generate the best return on investment (ROI) for their efforts.
Every website you visit accumulates data on your phone, stored as cookies and cache. You're likely familiar with cookies in the context of your phone and computer usage, but understanding these terms, learning to clear cookies, and recognizing when not to accept them is crucial. Allow me to elaborate on the significance of clearing cookies and cache on mobile phones.
Written By: Adam Bennett | September 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, you’ve diligently worked on marketing your institution online. However, there’s a persistent challenge in closing the gap as people are reluctant to commit to tours. The solution solution is to allow individuals to experience your school from the comfort of their homes.
Harnessing the capabilities of 3D walkthroughs and videos, you can offer prospective students and parents a virtual tour of your school. This immersive experience transports them into a digital realm, unveiling every aspect of your campus for exploration. Similar to Google Street View, these technologies grant a firsthand encounter within your school’s confines.
In the upcoming sections, we’ll unveil the transformative influence of 3D tour technology and videos on K-12 schools and families. We’ll delve into the pivotal advantages families gain, the informed choices they make, and the time savings they experience. We’ll examine how schools armed with these tools gain a competitive edge, foster relationships, and offer an enduring archival value. Furthermore, we’ll explore the integration of videos, adding depth and emotion to this digital journey.
If you’re prepared to unlock the doors to a novel method of exploring K-12 private schools, embark on this voyage of discovery. Discover how these cutting-edge technologies redefine our perception of campuses and revolutionize how families select the optimal educational environment for their children. This expedition promises to reshape your outlook on school tours, providing a front-row seat to a future of limitless exploration.
Written By: Adam Bennett | September 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
For small businesses aiming to carve out a niche in a competitive market, effective marketing techniques are essential to establish a strong presence, attract customers, and foster growth. With limited resources, small businesses need to make strategic choices that maximize their impact. This article delves into proven marketing techniques tailored to the needs of small businesses, offering insights to help them thrive in a dynamic landscape.
In the vast world of online searches, a little-known hero called the “Meta Description” is crucial in guiding users to their desired web pages.
Picture this: you type a query into Google, and a list of websites appears. But wait, there's more! Beneath each website's title lies a concise yet captivating snippet – the meta description. This small summary is a sneak peek, offering a glimpse of what you can expect on the web page before you click the link.
But why should websites care about these seemingly unassuming snippets? Well, let's dive into how search engines and users leverage the power of meta descriptions for a more refined online experience.
Written By: Chad J. Treadway | September 08, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
K-12 schools must distinguish themselves and forge meaningful connections with potential students and their families in the ever-evolving realm of education choices.
As a K-12 school administrator, you may find yourself at a pivotal juncture. Standing out and creating meaningful connections with potential students and their families isn’t just an aspiration. It’s a necessity. Your hard work has garnered interest, but how do you sustain and deepen that engagement? This is where the power of a drip campaign shines.
In this post, I will walk you through what they are, why your K-12 school needs one, how to write one and provide you with an example!
Written By: Adam Bennett | September 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In today’s digital landscape, effective internet marketing and search engine optimization (SEO) are vital for businesses to thrive online. Among the key elements contributing to a website’s success, title tags significantly enhance SEO efforts and drive organic traffic.
Written By: Adam Bennett | September 04, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Small businesses face challenges in standing out and converting visitors into clients in the vast digital world with countless websites. One crucial metric that can significantly impact a website’s success is “dwell time.”
But what is dwell time? Dwell time measures a visitor’s duration on a web page before returning to the search engine results page (SERP). This article will explore an expanded definition of what dwell time is, why it matters for small businesses and effective ways to increase it.
Written By: Chad J. Treadway | September 01, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.