As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
5 Digital Marketing Software Services for Small Businesses
Google Analytics
As a private school, it’s essential to understand the behavior patterns of potential students and families and how they interact with your website. That’s where Google Analytics comes in. It’s a leading online marketing service that can show you the best practices for increasing your website traffic. With its customized components, you can easily see where your visitors are coming from, what keywords are driving the best results, and the characteristics of your audience; the diagnostics for your website content are displayed on a user-friendly dashboard, and you can set up recurring reports to manage your content. This feature-rich tool also shows the impact of your digital marketing efforts on income, conversion rate, and website sessions. Google Analytics can reveal your school’s strengths and weaknesses throughout the enrollment process.
HubSpot
HubSpot offers sales, marketing, customer support tools, and a free CRM. Personalization is central to this application; the CRM provides useful information about your private school website.
Their cloud-based solution has a wide range of capabilities and is very easy to use. The marketing analytics point you in the right direction to close more student enrollments, and the HubSpot dashboard streamlines and organizes your efforts so that you can connect with potential students and families. The application’s real-time tracking eliminates the need to sync information between channels constantly.
Hootsuite
As social media has grown in popularity, so has the range of platforms to share your small business content. Social media engagement can be challenging for many independent schools with so many outlets to manage. Hootsuite is a social media management tool that can help you unify your school’s message while reducing the time you spend posting.
Hootsuite allows you to schedule, compose, and publish social media posts for your independent school’s digital marketing from one place. It also tracks the performance of the previous posts and monitors relevant topics for your business.
This service also assists you in interacting with others by identifying conversations in your field of expertise or about your company. It also allows you to participate in industry-related discussions by filtering by hashtag or keyword.
Mailchimp
Mailchimp can improve your private school’s marketing needs with social media advertising, email campaigns, and remarketing ads focusing primarily on email strategies.
Recently it added a CRM to provide an audience overview, contact organization, and follow-up messaging. The automated output allows you to contact your potential students and families 24 hours a day, seven days a week. This time-saving strategy lets you focus on other elements of your independent school.
Mailchimp also has optimization tools and simplified automation. You can increase your brand visibility and revenue with the numerous campaign accessories.
Buzzsumo
Active monitoring can improve the performance of your content and social media postings, and Buzzsumo analyzes the performance of your posts and finds matching patterns. This tool is perfect for exploring relevant topics of interest to your prospective students and families.
Buzzsumo also provides analytics about shared content by focusing on popular social media networks. As an analytics tool, it can compare your results and content with that of your competitors.
You can also set alerts that will keep you up to date on emerging changes and the of your content. You can also monitor and act on these changes to broaden your brand’s reach.
Final Thoughts
There you have it, a round-up of the top digital marketing software services for private and independent schools.
We both know you are facing increasing competition in attracting new students and retaining existing ones. In this digital age, you must have a solid online presence to reach potential students and families. If you are looking for a trusted digital marketing service provider that caters to schools like yours, then reach out to us today. We have been in business since 2005 and know we can help you with your school.
