There is a famous quote from a keynote that the late Cindy Li said, “We’re all just temporarily abled.”
Before you read any further, please think about that. A profound statement, is it not?
That being said, website accessibility is critical to today’s web design and development. Not only does it ensure that your website is inclusive and usable for people with disabilities, but it can also positively impact your search engine optimization (SEO) efforts.
Disabilities come in all shapes and sizes and are part of being human. According to the World Health Organization (WHO), 1 out of every 6 people worldwide has a significant disability. The US Centers for Disease Control and Prevention (CDC) says that 1 in every 4 adults in the US has some disability. It is also highest in the south.
Written By: Adam Bennett | February 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Most people use gadgets, tablets, laptops, and smartphones to browse the Internet. That makes your website’s SEO more important than ever before. However, if you are a victim of negative SEO or on the unfortunate end of a Google algorithm update that has severely penalized your site on the search engine page rankings for any keyword you’re trying to rank for, things can look bleak.
The goal of Search Engine Optimization (SEO) is to improve the ranking of your website in search engines. The higher you are in Google’s first ten listings, the more traffic you’ll get.
Many components go into SEO, including title tags, meta descriptions, keyword research and usage, images, and alt text. However, not all factors play an equal role in determining your rank for any particular keyword or phrase. Understanding how each element affects your ranking can help you make better decisions about spending time on a good SEO strategy.
Written By: Chad J. Treadway | February 20, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you tired of seeing stagnant revenue growth in your business? Are you looking for a way to increase your revenue quickly? If you answered yes, then you may want to consider pay-per-click (PPC) advertising.
In this post, we’ll explore what PPC ads are, their benefits, how to create an effective campaign, and common mistakes to avoid. So, buckle up, buttercup, and get ready to learn how to grow your small business level with PPC ads.
Written By: Chad J. Treadway | February 17, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Do you find yourself so overwhelmed with the day-to-day operations of your business that social media marketing takes the back burner? Whether you are a small marketing team or the sole proprietor of any small business, you are probably familiar with having to wear multiple hats to keep your business running, however, I wouldn't write off social media so promptly, no matter how hectic things can get at times.
In this day and age, the internet has become a way of life, with more and more people worldwide who can access it anytime, anywhere, on their phones. Americans spend an average of 5 hours and 30 minutes daily on their phones (Source: Zdnet), which is the same as driving from Asheville to Wilmington, NC. By 2025, it is predicted that there will be over three smartphone users for every five people in the USA alone (Source: Statista).
Till not so long ago, apps were a rarity. The average person uses a minimum of 9 apps daily and 30 apps monthly (Source: Buildfire). Apps and social media have given people more ways to engage with a brand, making apps ideal marketing vehicles to develop new sales and help businesses address evolving client needs. There are 302.35 million social media users in the US alone, meaning 90% of the US uses social media. (Source: Demandsage.com) Hence, there is a good chance your clients and prospects are already waiting to hear from you, which is why effective social media marketing for small businesses is necessary.
These numbers alone clearly indicate that social media is a fertile and powerful platform for small business social media marketing. Grow your brand, connect directly with your audience, and build brand awareness and brand loyalty with an innovative social media strategy for small businesses.
Social media is, without a doubt, the most effective platform for lead generation, enabling businesses to create content and resources resulting in added value for their prospects and clients. When people click on your social media post or offer, they are engaging and opting in to stay updated by following your business online, and these are more likely to convert.
What if I told you there is a simple, effective approach to social media marketing for a small business? Social media is a free, simple, and powerful tool for small businesses to connect directly with people interested in their brand. However, a little thought and strategy go a long way, so before you start posting, you'll need to set up a social media marketing strategy.
Written By: Hannah Kilpatrick | February 01, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
