When done correctly, a content marketing strategy can significantly impact your small business’s brand exposure and reputation. It can also boost your client interactions and drive higher-quality traffic to your small business website.
Now I realize that that one statement might not be enough to convince you. Therefore let me provide you with these:
- Researchers expect the content marketing industry to generate a revenue of nearly $140 million by 2026. (Source: Business Report by Research Dive)
- Nearly 3 out of 10 businesses will spend less than $1,000 monthly on content marketing, whereas almost 5 out of 10 will invest $1000-$5000 monthly. (Source: State of Content Marketing: 2023 Global Report)
- Almost 7 out of 10 businesses plan to increase their content marketing budgets in 2023 (Source: State of Content Marketing: 2023 Global Report)
- 7 out of 10 B2B and B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content Marketing Institute B2B 2022 Research Report and Content Marketing Institute B2C 2022 Research Report)
Given those statistics, I hope you realize that content marketing is one of the most efficient and cost-effective ways to build awareness, boost sales, and grow your small business.
This begs the question of how effective is your content marketing strategy.
If you answered very effectively or effectively, congratulations, you are well on your way. However, if you answered it’s not or what is a content marketing strategy, then you have come to the right place.
Written By: Chad J. Treadway | Monday, April 24, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Small businesses often face the challenge of limited resources, making marketing a crucial aspect of their growth strategy. By implementing effective marketing tactics, small businesses can significantly impact their target audience, drive sales, and increase brand awareness. In this post, we’ll explore the foundations of small business marketing and how it differs from marketing for larger enterprises.
One common misconception is that small businesses don’t need marketing. However, this couldn’t be further from the truth. Regardless of size, marketing is essential for any business, and small businesses can greatly benefit from targeted efforts that cater to their unique needs and goals. By addressing these misconceptions head-on, we can uncover the true potential of small business marketing.
It would be best to consider several things when building a winning marketing strategy for your small business. Here are my top five strategies:
Written By: Chad J. Treadway | Monday, April 17, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a rural small business or a rural service area business, you know that showing up on Google can be difficult at best. I am not going to lie. Showing up in Google’s local pack is nearly impossible. Mainly because you can’t get a Google Business Profile (GBP) listing in a town you don’t have an address in. However, it is possible to take over the top rankings for local organic results on the search engine results pages (SERPs).
Written By: Chad J. Treadway | Wednesday, April 12, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you analyze how affiliate marketers do keyword research for their sites, you will see that they do it wrong. They start with exploring low competition keywords. Then they create content and place as many affiliate links as they can.
Yes, this way will result in a huge spike in traffic. But there won't be any affiliate link clicks. As a result, it leads to zero conversions and no revenue.
It’s an amateur blogging mistake. How to solve this issue then?
Figure out keywords that have a high level of search volume. These keywords should cover the topics that will allow you to place a link to your product or service.
Besides, you can't forget about search intent. It plays a key part in the entire process. For instance, someone exploring information about "the best content design tool". This person wants to find out the pros and cons of the tool and buy it one day. Hence, it makes sense to place your affiliate link using this anchor.
However, if the person wants to find out "what is a content design tool", it is a whole different kettle of fish.
In this post, you will get familiar with four types of affiliate keywords you should target in your strategy.
Let's cut to the chase!
Written By: Chad J. Treadway | Monday, April 10, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
