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As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
Written By: Adam Bennett | May 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
An online presence is crucial for success in today's digital world, especially for private schools. An online presence not only provides a point of contact for students and families who may not be in your area, but it also helps to generate leads and increase enrollment.
A website allows private schools to showcase their programs and services to a broader audience beyond the local community. However, simply having an internet or social media presence isn't enough. Private schools need a user-friendly website optimized for search engines and regularly updated to stay competitive.
Your website can become the foundation of your school's success. Here are eight critical reasons why every private school needs a good website:
Written By: Adam Bennett | May 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
An internet marketing plan is an essential component of a private school’s total marketing mix. If you’re a private school principal, administrator, or board member and entirely new to online marketing for private schools, getting started might seem like a daunting process as internet marketing is constantly evolving.
Independent school marketing may include numerous offline local advertising approaches. Still, to optimize enrollment in today’s economy, a school must incorporate a good share of internet marketing strategies.
Written By: Adam Bennett | May 10, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.
Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?
If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.
The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.
Here are seven ideas of how to market a private school.
Written By: Adam Bennett | May 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When running a private school, it can be challenging to stand out from the competition. Private schools can vary in size, but for this article, we will define them as schools with fewer than 500 students. With so many options available, how can your private school get noticed?
When running a private school, it can be challenging to stand out from all the other public and independent schools in your community. According to a study by the National Center for Education Statistics in the 2019–20 school year, almost 1 out of every 4 schools were considered private in the United States.
As we approach the 2023-24 school year, you may be looking at what you can cut to save money. Often marketing is one of the first things people look to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be costly and nearly impossible to measure, private schools have never had more accessible access to low-cost, measurable marketing tools. The best way to market your school may be much more accessible than you think. Here are some of my top ten tips to help you market your private school effectively:
Written By: Adam Bennett | April 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school principal, administrator, or board member, you may be wondering the best ways to market your school. The problem is that promoting your private school was as easy as sending out brochures or postcards to families. Then you could sit by the phone and wait for it to ring with eager parents begging for appointments. The harsh reality is that these traditional marketing methods simply don’t work as they once did.
Today we live in an increasingly crowded and noisy online space with private schools vying for the attention of families searching for the best education for their children. Families have more options than ever, and information is thrown at them everywhere. It can be challenging for a private school to break through the noise and reach the parents looking for the right fit for their family.
The question then becomes what can you do to ensure your private school gets noticed and makes a real impact in the minds of parents making decisions about their children’s education.
One surefire way to increase your chances of getting recognized and gaining more students is through content marketing.
Written By: Adam Bennett | April 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Marketing is a crucial component of success for any private school, regardless of the grade level. With so many educational options available, creating a solid marketing strategy and being creative in attracting and retaining students is important.
Here is a list of 50 top K-12 private school marketing ideas and promotions to help your school attract and retain the right students and families.
Written By: Chad J. Treadway | March 29, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
A successful marketing plan is essential for a K-12 private school like yours to reach your enrollment goals and build your reputation in the community. A winning marketing plan can help your private school stand out from competing options such as home schools, homeschool hybrids, and other private schools. A high-growth marketing plan focused on enrollment should also focus on helping you reach your target students and parents and effectively communicate your school's unique value proposition. In this blog post, we will explore the key steps involved in how to write a marketing plan for a school.
Written By: Adam Bennett | March 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator or educator, you know that the private education sector is highly competitive, and standing out from the crowd is crucial to attracting and retaining students. While word-of-mouth recommendations and traditional advertising methods such as brochures, flyers, and billboards have been staples of the private education industry for years, the world has evolved, and so should your marketing strategies. Social media marketing is not only an option but a necessity in today's digital age. This blog post will explore why private schools need social media marketing to stay relevant and competitive and reach Millennial and Gen-Z parents.
Written By: Adam Bennett | March 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, you understand the importance of marketing in attracting new students, reaching your enrollment goals, maintaining strong relationships with current families, and ensuring the long-term success of your school. Advertising and marketing budgets for private schools can often be challenging, especially with limited resources and a need to make every dollar count.
In this comprehensive guide, we will explore the essential elements of a successful marketing budget for private schools, provide tips for maximizing your budget’s impact, and provide an example of a digital marketing budget.
Written By: Adam Bennett | March 20, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, head of admissions, or in charge of marketing your school, you understand the importance of reaching and connecting with your potential students and their families. With so many different marketing channels and tactics available, it can be overwhelming to determine which strategies will be most effective for your private school. That’s why it’s crucial to clearly understand the different marketing strategies and how they can be used to achieve your school’s goals.
Written By: Adam Bennett | March 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Unfortunately, there is an ongoing trend in the private school space, and that trend is a rejection by boards and even administrators to adopt digital marketing techniques. Not only are they wasting valuable time, money, and resources, but they are also missing out on the power of digital marketing.
With so many parents and students researching schools online, it’s essential to have a strong online presence. In this post, I will address some of the common objections I hear, counterarguments, and an explanation of the benefits of each solution. By the end of this article, you’ll be equipped with the knowledge and skills to boost your private school’s enrollment, stay ahead of the competition, and combat objections you have to implementing digital marketing for your private school.
Written By: Adam Bennett | March 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
