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As the competition for students and families continues to increase in the K-12 private school market, it's more important than ever for your school to stand out and make a strong impression. Content marketing can help you achieve that goal by providing valuable information and resources to your target audience and establishing your school as a trusted and authoritative source. In this blog post, we'll explore the various types of content marketing that are most effective for K-12 private schools and provide tips and strategies for success.
Written By: Adam Bennett | March 08, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Attracting more students to your K-12 private school ensures its success and growth. By implementing effective marketing strategies, you can reach potential students and their families and showcase your school's unique benefits and opportunities.
Here are five tips to help you attract more students to your K-12 private school:
Written By: Adam Bennett | March 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Creating an SEO strategy for your private school’s marketing efforts is crucial in today’s digital age. With the vast majority of people using search engines like Google to find information, it’s important to ensure your school’s website is visible and easily found by prospective students and their families.
Most private schools I talk to understand the importance of search engine optimization (SEO) and the basic concepts behind it. However, when it comes to creating and implementing an effective and comprehensive content marketing strategy that encompasses a good SEO strategy, it’s harder. Many only want to focus on the keywords their target audience is searching, which only partially works, and doesn’t work well in the long run.
Therefore, in this post, I want to share with you the steps you should take to create an effective SEO strategy for your private school’s marketing efforts.
Written By: Adam Bennett | February 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Increasing enrollment and retaining students at a private school can be a challenge. With so many available options, it can be difficult to stand out and convince families to choose your school. However, with the right strategies in place, you can increase enrollment and continue to secure the future of your school.
Here are seven effective ways to boost enrollment at your private school:
Written By: Adam Bennett | February 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Social media has become a crucial platform for marketing and promoting small businesses, organizations, and especially educational institutions in today's digital age. For private schools, social media provides a powerful opportunity to reach a large and diverse audience of students and families, increase enrollment, and build a strong online presence.
However, with so many different platforms and strategies, it can be challenging to know where to start.
This blog post will explore proven strategies for marketing a private school on social media. Whether you're a seasoned social media marketing pro or just starting, these tips will help you maximize your impact and reach your goals.
Written By: Adam Bennett | February 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, you know the importance of promoting your institution to reach a wider audience and attract potential students and their families. But you may wonder where you can and should advertise your private school. The right advertising strategy can help you reach your audience, increase school brand awareness, and drive enrollment. In this article, we’ll explore some of the most effective ways to advertise your private school online and offline.
Written By: Adam Bennett | February 08, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You and I both know that every private school has its “unsung heroes,” like the custodians, instructional aides, volunteers, and community partners. Just as these individuals work behind the scenes to ensure that your school runs smoothly and that students have the resources they need to succeed, backlinks are the unsung heroes of the web.
But what are backlinks? You want to think of a backlink like a vote for your private school website. When another website has a link to your website, such as a community partner or "mommy blog," it's like they're saying, "this website is good, and people should check it out." The more votes (backlinks) a website has, the more popular it is and the higher it will appear in search engines like Google. Think of it like a popularity contest online. The website with the most votes (backlinks) wins!
I say they are the unsung heroes because they play a crucial role in how search engines like Google determine the relevance and authority of your website. This goes back to the Expertise, Authority, and Trustworthiness (E-A-T) that Google is looking for.
This post will delve into the world of backlinks, explaining what they are, why they're important, which kind will help your Google Ranking, good and bad link practices, and strategies for generating backlinks for your private school.
Written By: Adam Bennett | February 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
According to Statistica, In 2022, global content marketing industry revenue was estimated at roughly 76 billion dollars, projected to increase to over 88 billion in 2023. Suffice it to say the worldwide content marketing sector has snowballed in recent years. Therefore, content marketing will remain essential to your private schools’ marketing mix.
Private schools like yours must use many different types of content outlets for marketing your school effectively; these include but aren’t limited to:
- Blogs
- Infographics
- E-books
- Email Newsletters
- Print Newsletters
- Social Media Posts
- Videos
- Podcasts
- Testimonials and Reviews
- Paid advertising (PPC and Social Media Ads)
Private school marketers and administrators that can anticipate content marketing trends and changes in audience behavior will be able to alter their marketing strategies and make the best investment in resources and time. To increase growth, private school marketers must be aware of the ever-changing world of content marketing.
When done correctly, digital and content marketing attract new parents and caregivers to your site and increase searches and questions. So how can you market your school the right way with content? Here are the top seven content marketing trends that private school marketers should be aware of.
Written By: Adam Bennett | January 16, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It has happened to me countless times, private school marketers and administrators obsess over the school’s home page. While this is somewhat justifiable, you must realize that most searchers are unlikely to see your private school’s homepage. The reason is that the search engines will serve the page most likely to match the searcher’s intent. Therefore, you need to consider your website and each page of it as more like the books, chapters, and pages of the Bible. When you pick up the Bible to read, you typically don’t start in Genesis and read it straight through to Revelation. You jump in and around, and your website is no different. This is where landing pages come into play.
In this post, I will give you a basic understanding of what a landing page is, the different types, and how they can be used for your private school digital marketing campaigns.
Written By: Chad J. Treadway | January 11, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Any private school marketing message aims to get prospective students’ parents to commit to a tour, so you can show them how good your school is. But what happens when you get them to your school’s website? How do you get them to engage more and ultimately raise their hand for a tour? To do this, you need effective call-to-action items.
Written By: Adam Bennett | January 09, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When it comes to running a private school, allocating your marketing budget might mean the difference between being profitable and being in the red. Are you inaccurately measuring the value of your marketing channels? What if you’re overspending on student acquisition? What if you’re losing money because of outmoded thinking and incorrect assumptions?
What would additional market share be worth to your private school?
Written By: Chad J. Treadway | January 04, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In August 2018, Google revealed a new algorithm upgrade dubbed the Medic Update, which focused a lot on E-A-T (Expertise, Authority, and Trustworthiness). E-A-T is one of Google's top five ranking indicators to evaluate page content, according to their Search Quality Rater Guidelines (QRG). E-A-T is so significant that it is cited over 185 times in the QRG.
Google has stated that the focus for websites should be on creating unique content and providing an excellent overall user experience. Google has previously said that relevant content, good E-A-T, mobile friendliness, and a fast page load time (less than 2 seconds) are required for websites to obtain better ranks.
Google’s algorithm is updated on a nearly daily basis. They also provide Core Updates numerous times a year. Thanks to AI and machine learning, Google can now rank material based on its quality requirements.
To rank your private school’s website content in Google, you have to focus on getting into the minds of your target audience (parents), thinking about the questions they want to be addressed and the intent behind their search.
Here are seven strategies to demonstrate E-A-T and increase the visibility of your school's content in Google searches.
Written By: Adam Bennett | January 02, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
