Let’s face it, striking the right balance on social media to attract new students and retain current ones can be challenging. Your private school may miss out on a vast student and parent base without an online presence. However, bombarding your audience with excessive posts can result in losing their interest. So, how can you effectively engage your social media audience without risking their disengagement?
In many ways, cultivating a social media following is similar to building real-life relationships. Imagine attending a networking event—would you prefer to connect with someone who genuinely engages you in a meaningful discussion about your interests or who relentlessly tries to sell you something? Similarly, your private school can keep students and their families interested and engaged by fostering a friendly rapport on social media. Instead of simply broadcasting information, initiating conversations and actively listening to your audience can go a long way in building connections.
Remember, your goal is to reach your ideal student body, many of whom are active on social media platforms. You can effectively grow your private school by sharing compelling and share-worthy content through the appropriate channels. And when in doubt, incorporating pictures of puppies, kids, and cats is always a good idea. After all, it is the Internet, and such content tends to resonate with a wide audience.
Now, let’s explore the top seven social media marketing rules for private schools:
Written By: Hannah Kilpatrick | June 07, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Is email marketing a key consideration for your private school? If so, you might be pondering which is the best email marketing software to use?
Choosing the appropriate email marketing service can significantly influence your school's marketing strategy and the success of your email marketing campaigns.
This article compiles a list of seven of the leading email marketing services suitable for private schools.
Written By: Adam Bennett | June 05, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In today’s digital world, private and independent schools face tough competition in attracting attention from potential students and their families. To stand out from the crowd, it’s crucial to make the most of marketing strategies that can you help drive traffic to your school’s website.
In the sea of sameness and endless information, it can be difficult to stand out. While this is challenging, it’s not impossible to target your ideal student and family. One of the most effective ways to increase traffic to your school blog is by incorporating visual content into your posts.
In this article, I will be discussing what visual content is and how it can help you drive traffic to your school’s website.
Written By: Adam Bennett | May 24, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
Written By: Adam Bennett | May 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
