There are over 302 million social network users in the United States, each of whom has distinct preferences for the type of content they want to see. Repurposing existing content is a simple approach to ensure that your content is noticed - and valued - by your private school’s target audience.
Repurposing content means taking valuable content you’ve already created and presenting it in a new way or on a different platform. There are numerous ways to reuse information you’ve previously published in one form or another to add value to your most viewed videos, high-traffic blog posts, or most engaging social media posts.
Here are eight great ways to repurpose content and breathe new life into your best ideas.
8 Great Ways to Repurpose Content for Your Private School
1. Construct a Blog Series
This method works best when discussing a meaty subject. Dividing your best-performing content into a series of shorter posts allows you to delve deeper into the subject while making it easier for your parents and students to comprehend. A successful topic series will also create anticipation for the following piece in the series, thus bringing your audience back to your blog in the future.
2. Produce Round-up Posts
People love a good round-up post, and making one is an excellent way to package your greatest and top content. You can develop an expert round-up post if you have multiple posts on the same topic. Similarly, you can add a “Start here” section on your website to “round up” your most important content or videos. This ensures that your most critical and core content continually gets traffic, particularly from prospective families to your site.
3. Generate Infographics
Infographics are always popular and are a terrific way to repurpose your content into a visual that is simple and quickly “gettable.” Infographics are frequently shared on social media, increasing your reach even further. Visme is an excellent tool for quickly making visually appealing infographics.
4. Design Social Graphics
People on social media love photos, graphics, and videos. They also prefer to share image-rich social media postings above other types of content. You can take advantage of this by developing images that include “nuggets” of information about your private school. Statistics and practical recommendations are two examples of content that can be repurposed as graphics or short videos.
5. Turn Videos Into GIFs
You can quickly convert your videos into GIFs by using existing video snippets. You can use programs to make a simple GIF slideshow or to cut a video into a GIF and add subtitles or stickers. GIPHY is one such app. Making short versions of your video footage is a terrific approach to get the most out of your video library in today’s on-demand media world.
6. Use Videos to Create Articles
Some videos lend themselves well to a good article. You can use the video's theme, rephrase the spoken words, or make an outline of the topics provided. There are countless examples of businesses that do this by presenting their material in multiple media such as video, photos, text, and audio. Why not your private school?
7. Cultivate Testimonials and Metrics
Chances are you have collected feedback, special reports, and great reviews. All parents value and trust reviews from other parents, even if they are virtual strangers! Therefore, why not leverage reviews and statistics from your satisfied families?
8. Republish on a Different Platform
Another great way to repurpose a school’s content is to republish it on alternative platforms, such as LinkedIn, Medium, WordPress.com, etc.
Final Thoughts
As a private school principal or marketer, you have too much to do and not enough time to complete it. You are also under pressure to offer high-quality content across an ever-expanding number of channels. When you focus your energy on creating fantastic assets, you’re more likely to produce a better piece of content than if you spread your attention across every platform you can think of. Repurposing your greatest content allows your school to reach a new audience while also maximizing the time you’ve invested in developing high-quality content.
Now, if you need help with any of the above or would like to have a conversation on how all this works, reach out to me for a no-obligation consultation!
