Far too many school marketers fail to implement a plan for finding and using the optimum keywords for their blog articles. It could be a fatal error in the cutthroat world of search engine optimization (SEO), where making it on the top of the search engine results pages (SERPs) is the holy grail. Similarly, learning how to choose the appropriate keywords could significantly affect the volume of inbound traffic that finds your blog article.
To define the ideal keywords, you must understand the keyword research process, use SEO keyword research tools, and arrange your keywords in the appropriate spots.
Written By: Adam Bennett | November 09, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school marketer, you are creating a significant amount of content, which is excellent, but the question becomes, how effective is your content? Do you track each page or blog post? Do you develop or use a content plan or editorial calendar? Do you make adjustments based on your metrics?
Your content may be of high quality, but that doesn’t mean it’s the type of content your readers want to see.
The majority of private schools have content flaws. Either the content isn’t performing as well as it should, or the topics and keywords aren’t performing either.
Poorly performing website and blog content represent an opportunity to improve. The trick is understanding what content is lacking and what to write about instead. In this post, I will show you how to conduct a content audit for your private school website.
Written By: Adam Bennett | October 24, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
Written By: Adam Bennett | October 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
Written By: Adam Bennett | October 10, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
