No matter how great your school is, you will receive negative comments at some point. It's sometimes more about the person having a terrible day or being unhappy about something unrelated to your school than anything that happened at your private school. Whatever the source, the person's annoyance manifests as a bad review or comment on Facebook or another social channel.
For better or worse, we live in a world where people have a voice that can be easily expressed on social media. Parents and students can take pictures and videos, interact with others and create a positive or negative buzz about their experiences with your school as they perceive them. Unfortunately, their perceptions aren't always accurate.
I understand how annoying that may be, especially because social media is essential to any modern private school marketing plan. As a result, client support on social media necessitates a distinct technique. Effective social media management is required, especially when dealing with unfavorable comments. Handling negative comments on social media is critical for your school's brand image, and a well-thought-out plan can help minimize the damage.
Here are some strategies for dealing with negative social media comments or reviews:
Written By: Adam Bennett | December 26, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You’ve probably heard that storytelling is essential for business, marketing, and life in general. You may have also heard that it’s a powerful tool with the potential for a tremendous lasting impact.
With that being said, think about what Zig Ziglar said, “Those of you who read the Bible know (and whether you are a believer or not, most people respect the fact) that Christ was a powerful persuader.” He goes on to say, “when people asked Christ a question, He either responded with a question or a parable—both of which are tools for persuasion.” (Source: Selling 101 by Zig Ziglar)
In other words, we love a good story! Jonathan Gottschall in The Storytelling Animal: How Stories Make Us Human, states, “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”
Knowing this, do you not think that telling stories from your school’s rich history will excite, entertain, and encourage your community? Stories can and should be at the heart of effective school marketing and are critical to your school’s long-term success.
In this post, we will cover the following:
Written By: Adam Bennett | December 12, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Suppose you want to improve your private school's blog or increase the frequency with which you blog. You have to produce high-quality content that attracts visitors consistently. Or perhaps you've written a few blog posts and are eager to see how they're being received. You've put your heart and soul into each article, and you're confident that parents will enjoy reading the content you've carefully crafted for them.
You sit back and wait for the likes, shares, and comments to pour in. You look at your blog every day, and nothing.
Is this something that has happened to you? If this is the case, don't be disheartened, as this does not have to be the case. There are strategies you can employ to almost guarantee that your blog posts will drive traffic immediately and continue attracting visitors for months to come.
Here are my top seven quick-win strategies for private school blog posts that will attract visitors from search engines, social media, and other websites.
Written By: Adam Bennett | November 21, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school marketer or administrator, you know the importance of including relevant, high-quality photos on your blog articles, website, and social media posts. Photographs, illustrations, and other visuals can only enhance the appeal of your content.
Regarding content on the web, the general rule is that you should always include at least one image with each post. If your post is longer, you may want to have several.
Images and graphics are not only aesthetically appealing, but they also make your text more interesting to read. They can also assist you with search engine optimization (SEO).
Regarding image optimization for the web, there are three approaches to consider:
- Make your images look good.
- Make your images load quickly.
- Make your images easy for search engines to index.
Most articles on the subject focus on one of these elements or another; however, I will discuss all three in this post.
Written By: Adam Bennett | November 14, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
