Picture this: A potential customer needs your services. Maybe their pipe just burst (plumbers), their AC died during a heatwave (HVAC), or their roof is doing a brilliant impression of a waterfall (roofers). They Google your business, click your link, and... wait. And wait. And wait some more. Congratulations! They've already hit the back button and called your competitor, who's probably driving to the job while your website is still trying to load that massive header image you thought looked cool.
If this scenario makes you break out in a cold sweat, stick around – because we're about to dive into how your website's speed is directly impacting your bottom line. And unlike those motivational posters in your office, these numbers actually mean something.
Written By: Chad J. Treadway | March 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you've been following tech news lately (or if your phone has been bombarding you with alerts about Google), you've likely heard rumblings about Google's "Chrome divestiture." As a pest control business owner, you might wonder if this is yet another digital apocalypse that threatens to exterminate your hard-earned online presence.
First, take a deep breath. While the words "Google" and "changes" in the same sentence are enough to send shivers down any business owner's spine—rivaled only by the words "termite infestation" in your own customers’ homes—the situation isn't as dire as some headlines suggest.
The digital marketing landscape has always been something of a moving target. Just when you've figured out how to rank for "best pest control near me," something shifts. But here's the good news: understanding these changes gives you a competitive advantage, and with the right approach, your pest control business won't just survive—it might even thrive.
In this article, I'll break down what's actually happening with Google Chrome, how it affects your pest control website, and the practical steps you can take to ensure customers still find you when they're frantically searching "how to get rid of bedbugs at 2 AM" (we know these searches happen, and yes, your business should be there when they do).
Written By: Chad J. Treadway | March 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you've been keeping up with tech news lately, you might have seen some alarming headlines about Google having to "break up" with its Chrome browser. As a home service business owner who's worked hard to establish your online presence, it's natural to worry about what this means. Will your carefully crafted website suddenly disappear from view? Will potential customers no longer be able to find you when their pipes burst or their AC goes kaput?
Take a deep breath. While the term "divestiture" sounds like something that might require a prescription medication to treat, the reality is far less concerning for your business website than those dramatic headlines suggest.
In this comprehensive guide, we'll unpack what Google's Chrome divestiture actually means in plain English, clarify some important distinctions between Google's search engine and its browser, and, most importantly, explain why the core principles that drive your website's visibility remain rock solid. We'll also provide practical, levelheaded strategies to ensure your home service business continues to thrive online, no matter what browser changes may come.
So, before you start frantically calling your web developer in a panic, let's dive in and separate fact from fiction. After all, when it comes to your online presence, it's better to be informed than in-fear-med.
Written By: Chad J. Treadway | March 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the increasingly competitive landscape of private education, digital visibility isn't just nice to have—it's essential for enrollment success. Your prospective families are researching schools online long before they ever set foot on your campus for that meticulously planned open house. So when news breaks about major changes to Google Chrome—the browser used by approximately 65% of internet users worldwide—it's natural for admissions directors and school marketers to feel a twinge of panic.
Let's take a collective deep breath.
The recent announcement of Google's Chrome divestiture has caused ripples across the digital marketing world, leaving many educational institutions wondering what this means for their carefully crafted SEO strategies and online enrollment funnels. Will prospective parents still find your virtual tours? Will your application forms still function properly? Is your admissions team about to watch years of digital marketing work go up in smoke?
Short answer: No.
While changes are certainly coming to the browser landscape, your school's digital marketing foundation remains solid. In fact, understanding these changes might even reveal new opportunities to distinguish your institution from competitors who are too busy panicking to adapt.
This guide will walk you through what Google's Chrome divestiture actually means for your private school's digital presence, why the fundamentals of private school SEO strategies remain unchanged, and the smart adjustments you can make to ensure your enrollment marketing continues to thrive regardless of which browsers parents use to research their children's educational options.
Written By: Adam Bennett | March 11, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.