What is the impact of social media marketing on small businesses?
Assuming you are new to social media marketing, and you are asking this question for your business, Cube Creative is here to help.
With social media marketing, your small business can:
- Reach a large audience base
- Increase brand awareness
- Improve audience engagement
- Collect feedback from potential and existing customers
- Connect with customers at a lower cost
- Generate credibility and authority
- Customize and personalize their approach in marketing
However, you need to do it right to ensure you get these benefits of social media marketing rather than generate negative results. This post gives you the right strategies to use and the pitfalls to avoid in marketing on social media.
But first, the basics.
Becoming the busiest HVAC contractor or mechanic in town is every local business owner’s goal. But without marketing skills, this feat is not that easy to achieve.
Add to that is the changing consumer expectation and behavior. Nowadays, consumers check reviews and ask questions online before purchasing. Thus, before you can be the best HVAC contractor in town, you also need to conquer the competition in the online world of marketing.
Thus, local business marketers must not ignore the power of online marketing. For many businesses, it is the only way to:
- Make a positive impression on their customers.
- Beat their competition.
- Become an authority in their niche.
- Have an impeccable online presence.
For these marketing goals, marketers use the internet in general and social media specifically. Here, we explain how you can use social media to target, reach out, and communicate with your audience for your local business.
Blink, Blink goes the cursor as you stare at the screen with your hands poised above the keys. You know you need to write a blog post for your Christian private school, but the looming cursor seems to be taunting you.
I know it can be difficult to constantly develop interesting blog topics for private schools. If you have been at this a while, many of you will reach a point where it seems like you are saying the same thing over and over.
To help you shake things up a bit, I've compiled a list of 101 blog post ideas to help get you a jump on your private school's blog.
Small business owners have long struggled to find the best marketing methods. There are numerous marketing channels available to small service area businesses making deciding on the best strategy to find and be found by potential clients.
Should you start a blog? Should you be networking? What about traditional advertising such as running an ad in the newspaper, radio, or getting a billboard? Should you concentrate on social media? What about texting? Should you focus on your website, search engine optimization (SEO), and other forms of digital marketing?
Your ad in the local newspaper may never be seen by the homeowner who needs a service call. And, the woman who receives a text message from a nearby restaurant at 11:15 a.m. informing her of today's lunch specials may never see the coupons your coffee shop mails out.