Email marketing is a powerful tool for small businesses. It allows you to build better client relationships, increase open rates, and boost your brand's credibility. Here's a list of 32 practical tips that can significantly improve your email marketing strategy.
Written By: Chad J. Treadway | Wednesday, November 15, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you know how important it is to get your brand seen by potential clients. But cutting through the noise and reaching your target audience can be challenging, especially with limited marketing resources.
Pay-per-click (PPC) advertising is quickly becoming an essential component of digital marketing for small businesses. It allows you to get your ads in front of people who are already searching for your products or services.
And among the PPC platforms, Google Ads stands out as one of the most effective solutions. Recent data shows just how prominent Google Ads has become. According to Statista, ad spending on Google Ads is expected to surpass $175 billion by 2027. The platform accounts for 71% of the global search advertising market share.
With numbers like that, it's clear Google Ads should be part of your small business marketing strategy. In this post, we'll explore 10 compelling reasons to use Google Ads. By understanding the key benefits, you can determine if it's the right fit to help you acquire more clients and grow your business.
Written By: Hannah Kilpatrick | Monday, November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
With over 4.55 billion active social media users worldwide, social media advertising provides an unparalleled opportunity to reach and engage with your target audience. In fact, social media ads demonstrate impressively high engagement rates, with Instagram ads generating up to 10 times more engagement than other digital ads. Plus, 75% of businesses find social media advertising helps them effectively target ideal clients. The ROI potential is also immense - for every $1 spent, businesses earn an average of $2 or more in return. Even influencer collaborations on social media can be highly effective, with 74% of consumers relying on social recommendations to guide purchases.
If you're looking for an affordable way to grow your small business and boost results, social media advertising is a strategic avenue you need to consider. In this post, we'll explore the key benefits, best practices, and steps to get started.
Written By: Hannah Kilpatrick | Monday, November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
According to HubSpot, companies that blog have 55% more website visitors than those that don't. Yet consistently creating valuable content is a constant challenge for small service area businesses. This post will help you overcome limited time and resources to establish a content strategy that drives real results.
Written By: Adam Bennett | Monday, November 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.