Content marketing is a low-cost, long-term, and client-focused strategy for driving website traffic and leads. It is critical to successful small business inbound marketing in an era where communication is a cacophony rather than a conversation.
In the 1970s, it was said that the typical person viewed 500 to 1,600 advertisements every day. In 2021, there aren’t any official numbers available. However, the average person is expected to see between 6,000 and 10,000 advertisements each day. So it's no wonder that adblocking software is used by 11% of the world's internet-connected population. Quick confession: your’s truly runs one and has for years!
People are hyperaware of advertisements and sales pitches with more means to interact than ever before, and they don't like it. So, before you can earn their money, you must first win their heart. This is why content marketing is essential.
When done correctly, content marketing delivers a variety of benefits that combine to create a sales-friendly atmosphere.
Written By: Chad J. Treadway | Friday, September 17, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Why invest in digital marketing for your business? How do you grow your North Carolina small business with digital marketing?
With the rise of the internet as a marketing tool, digital marketing is now the leading trend in the industry.
The digital marketing concept prides itself on the following advantages:
- It incurs little to no investment. Traditional marketing, on the other hand, costs thousands of dollars right from the start.
- More and more people are shopping online. They prefer home delivery services to time-consuming brick-and-mortar shopping.
- Your competitors are doing the same things you do. Thus, it comes down to who reaches customers first - online.
- Digital marketing uses many tools not used in traditional marketing, making it easier for businesses to make decisions. With these tools, you can craft strategies based on your audience and product feedback.
At the core of it all is the fact that everyone is online. With online marketing, you have the power to reach billions of people to spur growth for your small business fast.
Written By: Adam Bennett | Thursday, September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Gmail started using a “promotions” tab in 2013 to help users sort important emails from promotional emails and social media emails. Since then, there has been a huge reduction in users' spam complaints and a lower read rate of commercial, promotional emails. This is due to many users ignoring the two tabs and staying in their inbox.
The way Gmail delivers to these tabs is constantly changing based on variable data, sender information, email content, and recipient engagement. Not all Gmail users pay attention to these special tabs, and some have disabled them altogether. Many users stay in the primary inbox tab, but many users still check the promotions tab for important emails.
Written By: Adam Bennett | Thursday, September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You may find this shocking, but most commercial cleaning companies aren’t utilizing their website to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of commercial cleaning companies that can accurately track marketing ROI.
Cube Creative Design is an inbound marketing agency specializing in the commercial cleaning industry. We recognize that not all marketing initiatives can be performed immediately. To help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes.
Written By: Adam Bennett | Wednesday, September 15, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.