If your pest control company is looking to grow its commercial division, restaurants represent one of the most profitable — and most demanding — customer segments. Unlike residential customers who call when they see a bug, restaurant owners operate under regulatory pressure that never stops. Health inspectors arrive unannounced, every pest sighting is documented, and a single violation can cost thousands in fines and damage a brand reputation that took years to build.
That's where your expertise becomes invaluable. For pest control businesses expanding into food service, understanding how to position yourself to these decision-makers is the difference between landing a lucrative contract and watching a competitor take it.
Written By: Chad J. Treadway | Monday, March 16, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Here's an uncomfortable truth most private school administrators already suspect: your school is probably spending more than $70,000 a year on marketing, and you probably can't prove it's working. You're not alone. The NAIS 2024-2025 State of Independent School Marketing survey found that 54% of independent schools have marketing budgets exceeding $70,000 annually. Yet over half of those same marketers report on website analytics without ever connecting that data to actual enrolled students.
That's like checking your gas gauge without knowing where you're driving.
This post breaks down exactly how to measure school marketing ROI, from the formulas you need to the benchmarks that tell you whether your numbers are good, bad, or somewhere in the "we should probably talk about this at the next board meeting" range. Whether you're managing a $50,000 budget or a $250,000 one, the framework is the same. The difference is knowing which levers to pull.
Written By: Adam Bennett | Monday, March 16, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
At first, any marketing setup works well enough. You’ve hired a few contractors. Maybe one internal marketer is juggling campaigns, email, and analytics. Results are decent. Then the company starts scaling, and the cracks appear.
Campaigns slow down because no one owns the full funnel. Messaging drifts between channels. Reporting becomes a weekly scramble because the data lives in three different tools.
That’s usually when leadership asks the question:
Should we build a real internal team, or bring in an agency?
There isn’t a universal answer. But the trade-offs become very clear once you’ve lived through both models. This guide will help you see both sides and decide.
There are millions of homeowners searching for reliable local contractors every day. When homeowners notice water leaking through the ceiling or find their air conditioning has suddenly stopped working, they often turn to the internet for help. They come across several companies that promise quality service, but to the homeowner, many of these options look quite similar. As a result, they are likely to choose the company that seems most trustworthy.
One significant challenge for many service businesses is to differentiate themselves and establish credibility. Here is where professional video content comes in. When a service company uses video featuring their technicians, the job being done, and satisfied customers, they are able to establish a sense of trust, improve their online visibility, and convert more of their website visitors into paying customers.
Home service businesses can take advantage of professional video content to win more local customers. Below are nine ways to do so.