Summer break is that magical time when the hallways fall silent, the classrooms empty, and private school marketing directors finally have a moment to tackle that ever-growing digital to-do list. Let's face it: your website has likely accumulated some digital dust during the academic year. Between coordinating open houses, managing social media, and producing that monthly newsletter, who has time to prune the digital garden?
But here's the uncomfortable truth: while your campus might be taking a summer siesta, your website is working overtime. Those prospective families considering a $25,000+ annual investment in their child's education are scrutinizing your digital presence with forensic precision. Your website isn't just a digital brochure – it's the virtual front door to your institution, and first impressions happen at fiber-optic speeds.
Think about your private school website as that meticulously maintained campus lawn – neglect it for a season, and suddenly, those weeds of outdated content, confusing navigation, and pixelated photography from 2017 start sprouting everywhere. Regular maintenance isn't just good practice; it's essential for cultivating meaningful engagement with your audience.
So grab your iced coffee, fire up your laptop, and let's roll up our sleeves. Here are eight high-impact ways to transform your private school's website this summer that will set you up for enrollment success in the fall.
Written By: Adam Bennett | Monday, April 28, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
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