In the digital age, with countless businesses vying for visibility on search engines, the importance of Search Engine Optimisation (SEO) cannot be overstated. However, many still perceive SEO as just a practice of stuffing articles with keywords. Today, an SEO consultant's role extends far beyond this simplistic view, encompassing a wide range of tasks that ensure a holistic approach, compared to traditional marketing techniques.
Discover how to leverage the power of TikTok to grow your small business and connect with a younger audience. With its staggering 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms in the world. But how can you turn this viral video app into a marketing tool for your business? In this article, we'll explore the various strategies and techniques to effectively use TikTok for your small business.
If you’re still hesitant to use videos in your marketing campaign, you’re putting your business on thin ice. Content marketing has become the talk of the town, and marketers are trying to pull out their best strategies to stay on top of the trend.
Video is dominating the market to the point that it has its own field called video content marketing— a subcategory of content marketing.
It’s never too late to take the first step now if you’re new to video marketing. This post will walk you through the basic knowledge of understanding different video types in content marketing, helping you pick the right strategy that fits your business objectives.
But first, let’s talk about why video holds immense power in the community and why people talk about it a lot. Is it overrated, or is it worth the hype? Read on to discover.
You have opened a store, and if you are like most store owners, you will have a bit of paranoia as you leave the building on the first night.
Statistically, new stores are the most likely to be broken into. Why? Well, simply because they don’t have all the security measures in place that older and more developed stores do. This can make it very hard to get to sleep on that first night after the store has opened!
Luckily, there are some pragmatic steps that can be taken before a store is opened or in the first week to up the security (and help you sleep at night!), and here, they will be explored.
