Long train commutes, waiting for the barista to brew your coffee, or just killing time – what do all these everyday moments have in common? They’re prime opportunities for people to scroll through social media feeds on their phones.
Your pest control business can leverage these moments by allowing potential customers to discover your services as they scroll past that cute cat video. And who knows? That pesky termite infestation their friend has been complaining about could turn them into future clients.
Digital transformation has a new phase, where cloud-managed platforms would be one of the most important modular components to make this technological shift. Cloud-managed platform is not only a facilitating tool to this phase but also an accelerating component to drive the whole shift to be faster and more flexible and to create new ways for the whole digital ecosystem to grow. This article dissects what the specific role that cloud-managed platforms play in this phase of digital transformation.
As a service area business owner, you understand the importance of effective marketing in attracting new customers and growing your business. However, promoting your business can be challenging, especially with a limited budget. Many traditional advertising methods, such as television or billboard ads, can be relatively expensive for small businesses.
The good news is that numerous low-budget marketing strategies can help you reach your target audience and achieve your marketing goals. By implementing creative, cost-effective tactics, you can build brand awareness, generate leads, and increase customer loyalty without breaking the bank.
In this comprehensive guide, we’ll explore a wide range of low-budget marketing ideas explicitly tailored to the needs of service area businesses. From developing a strong online presence to leveraging community involvement and implementing guerrilla marketing tactics, you’ll discover practical, actionable advice to help you make the most of your marketing efforts.
Throughout the guide, we’ll provide step-by-step instructions, real-world examples, and visual aids to help you understand and apply these strategies effectively. Whether you’re a startup founder, a solopreneur, or an established service area business owner, you’ll find valuable insights and inspiration to take your marketing to the next level.
By the end of this guide, you’ll have a solid foundation for creating a successful low-budget marketing plan that drives results for your service area business. So, let’s dive in and explore the many ways you can promote your business effectively, even with limited resources.
Written By: Chad J. Treadway | Wednesday, April 24, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Picture this: I'm about to share information that might catch you off guard. Are you ready for it?
Brace yourself for this surprising fact: Many consumers have a growing mistrust of businesses and corporations!
According to a January 2020 report by Marketing Charts, more than 3 out of 4 consumers in the US report a growing mistrust of businesses.
I know, I know. Shocking. However, somehow, pest control companies still create elaborate marketing campaigns that don’t involve their customers.
Now imagine a meeting at our fictional start-up pest control company, Bug Off Pest Control, based in Charlotte. Wendy, the founder and owner, gathered her team to come up with the best ideas for selling their services. I can hear it now.
“Oh, we should talk about our new, more eco-friendly products!”
“What if we get Wendy to talk about the benefits of our services?”
“Or, maybe we just increase our ad spend to get more traffic to the website!”
Written By: Chad J. Treadway | Wednesday, April 24, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.