In the ever-evolving landscape of digital advertising, one trend is standing out like a beacon of innovation: the rise of Connected TV (CTV). As viewers increasingly shift from traditional television to streaming services, advertisers are presented with a golden opportunity to reach audiences in new and impactful ways. At the heart of this advertising revolution lies the role of Demand-Side Platforms (DSPs), which are undergoing a transformation to capitalize on the potential of CTV. In this article, we'll explore how CTV is revolutionizing DSPs and unlocking a world of untapped opportunities in the streaming era.
Nail salons are famous and in demand these days. The competition in the nail salon business is already high. People want professional and personalized nail-care services to improve their looks. So, nail salons must work efficiently and offer excellent customer service.
Being a salon owner, you must be finding some quick tricks to bring more customers to your salon. But remember, you can’t take place in your clients’ minds with just ordinary experiences.
If you run an in-person business, you can’t underestimate the value of a Google Business Profile. In fact, Google indicates that verified businesses are twice as likely to be considered reputable.
And the reason for that is simple.
People trust Google. It’s dominated the search engine space for decades and currently owns more than 80% of the market share in that sector, according to Statista.
Let’s take a closer look at what a Google Business Profile is, the benefits of having one, and how to successfully set one up.
Long train commutes, waiting for the barista to brew your coffee, or just killing time – what do all these everyday moments have in common? They’re prime opportunities for people to scroll through social media feeds on their phones.
Your pest control business can leverage these moments by allowing potential customers to discover your services as they scroll past that cute cat video. And who knows? That pesky termite infestation their friend has been complaining about could turn them into future clients.