Almost nothing in the world can seem as daunting as investing money in online advertising. There is that nagging fear that you’re throwing hard-earned cash into a money pit, hoping for some return.
There are many ways to advertise online:
- Directly on other websites, such as your local newspaper website or a trade association site.
- Through featured listings on review sites, such as Angies List or Yelp.
- Using Search Engine Marketing. This is the one we’ll focus on as it has the most potential to be either a great resource or a major drain.
Perhaps the most well-known search engine marketing tool used today is Google AdWords. Using AdWords, businesses purchase ad space along the top, bottom and side of Google search results. These ads can also appear through Google’s ad network on a wide variety of sites.
Signing up for an AdWords account is the easy part. Google makes it easy to keep costs low, especially for new business accounts. Sign up for a new business account, or first build your Google+ social networking page, then wait a week or so for Google to mail you a coupon for $100 or so off your first AdWords campaign.
Social media are the networking hubs of the 21st century. Whether your business is new to the social media scene or whether you gave it a try and got overwhelmed, there is a valid place for social media in your online marketing portfolio.
Benefits of being social
Aubre Andrus put it best:
“Social media is a time-consuming but important reality for any new venture. It will help increase your Google search rankings, give your brand a human voice and allow your customers to start a conversation with ease. Now you just have to get started.”
Remember earlier when I mentioned how good content is good business? Social media is good content! Social media campaigns help you connect to your potential customers in ways that traditional marketing campaigns may miss.