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Before going any further, let us agree on one thing. The main goals of your school's website are to leave a lasting impression, educate, and inform prospective students and parents. To achieve this, you need a functional and high-quality website.
Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask one of your students to create a decent website for you. It may only cost you some pizza money.
However, you need to understand that you are investing in a website that will showcase your school to prospective students and, more importantly, their parents. You can best do that with a website that provides a great user experience, reliability, and design.
Here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:
Written By: Adam Bennett | July 18, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs.
Don’t you love my vagueness there!
Before diving into this topic, let’s define a small school by student enrollment. Educators and researchers have not come to a clear consensus on what constitutes a “small” school or a “large” school. Research indicates, however, that an appropriate and effective size is 300-400 students for an elementary school and 400-800 students for a secondary school. Now, I care to bet your private school falls somewhere below that.
If you are a large school, you might think that you need a large agency, and if you are a small school, you may think that a smaller agency might be the best fit. I would argue that it’s a moot point. It boils down to whether you want your school to be a number, or would you rather have a deeper personal relationship with your agency?
Think about this, if you look at Dunbar’s Number, which according to Wikipedia, “is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.”
Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, friends, or other interpersonal relationships. Therefore, an agency with around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.
Let’s look at a small agency versus a large agency.
Written By: Adam Bennett | July 11, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, as a private school administrator, it can be challenging to develop a school marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as possible?
To alleviate some of that anxiety, we've produced this guide to help you, the Christian private school administrator. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's look at the eight most essential components of a complete marketing plan for the 2022-2023 School Year to prepare you for the 2023 enrollment season.
Written By: Adam Bennett | July 04, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.
Here are sixteen strategies to boost your Lutheran school’s enrollment:
Written By: Adam Bennett | June 20, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.
Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many.
As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.
Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:
Written By: Adam Bennett | June 01, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Using CRM software in your LCMS Private School will help with your student and caregiver relationship management concerns and help manage your prospects. Thus making your K-12 private school inbound marketing efforts a prolific lead-generating machine and improving student and parent satisfaction through a streamlined admission process.
Written By: Adam Bennett | May 18, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Your Lutheran private school’s marketing plan serves as a roadmap to success. You need to have an effective, well-designed plan that will boost all your marketing initiatives and propel you to success in the future.
Written By: Adam Bennett | May 04, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You are not alone if you find it a struggle to increase your private Lutheran school’s enrollment. Many private schools are in the same situation, and the problem isn’t only the low turnout. Their marketing efforts are inefficient as well.
Problems that most Lutheran private schools contend with are:
- Failure to increase public awareness
- Low site traffic
- Low social media engagement
- Lack of organized parent/student visit accommodation.
Fortunately, there are ways to reverse the situation. The first step is to understand the parents’ and students’ school selection process.
By researching your target market, you can determine if your private school’s core values are aligned with your audience and if your activities and curriculum are relevant to their needs. Then, assess your various ways to reach out to your prospective enrollees.
Getting the services of a digital marketing agency that understands Lutheran private schools can be very beneficial. They know various enrollment strategies to help private schools attract more students. These include presenting stories of successful alumni and other services that only experienced agencies can provide.
A reliable marketing agency can also help improve your Lutheran school’s website. They will have professional web designers who can create user-friendly websites that are optimized for search engines and rank on top of the search engine results pages (SERPs). You can achieve your marketing objectives by working with a professional service provider.
Written By: Adam Bennett | April 20, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You may think that your school has been doing all the right things. However, how sure are you that people that matter have heard about your school or the things you have been doing? Merely doing the right things does not guarantee that your target audience is aware of your existence. Your target audience – families in your community, as well as the surrounding areas of your operation – need to know!
Suppose this is the case with your private school, and your entire organization agrees that you need to come up with a more effective and robust marketing strategy to lure more applicants in. In that case, one of the proven techniques you need to consider is using inbound marketing, together with other tested methods.
Written By: Adam Bennett | April 13, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Blink, Blink goes the cursor as you stare at the screen with your hands poised above the keys. You know you need to write a blog post for your Christian private school, but the looming cursor seems to be taunting you.
I know it can be difficult to constantly develop interesting blog topics for private schools. If you have been at this a while, many of you will reach a point where it seems like you are saying the same thing over and over.
To help you shake things up a bit, I've compiled a list of 101 blog post ideas to help get you a jump on your private school's blog.
Written By: Adam Bennett | March 21, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It ultimately comes down to marketing when it comes to growing enrollment at a private Christan school. You have to tell your school's story to attract parents, caregivers, and families. The stories you tell need to entice them to join your community.
These families usually have multiple options, from public school, home school, and other private schools in your area. Storytelling and marketing are how you stand out!
Parents typically have a list of questions in mind when they begin their school search:
- What makes your school different?
- What are the criteria for hiring teachers and faculty?
- What is the school's mission, philosophy, and religious affiliation?
- How can we, as parents, be involved?
- What are the expectations for communication with parents?
- What results can we expect if we send our child to this Christian school?
- What are the school's challenges? What are the areas at the school that need improvement?
You may have heard the saying, “We are all singing from the same page.” When marketing your school, you must ensure that all your advertising and marketing materials are “singing from the same page.” Therefore your website, social media presence, and personal interactions should all be consistent when answering the questions listed above.
Make sure that you deliver on what you promise regarding communication and scene-setting. This will reassure parents they are making the right choice. If you do this right, they can see their child or children at your school, in your classrooms, in your seats, learning from accredited Christan teachers if you can paint that picture for them.
Knowing a prospect's motives, in this case, the parent, allows you to create buyer personas and narrow the target of your advertising and marketing tactics.
Written By: Adam Bennett | March 02, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In an ideal world, every student who would be a good fit for your Lutheran private school would apply.
However, with stiff competition and a plethora of information on Christian private school education, it's even harder now to make parents and students aware of your school in the first place.
Furthermore, just a small percentage of parents who have heard of your school will decide to apply. So, what can you do to raise initial awareness of your institution while also improving private school enrollment?
Creating a private school marketing strategy centered on your enrollment funnel could be the solution.
Understanding the private school enrollment funnel is the first step in properly optimizing your marketing.
Here's an explanation of how the enrollment funnel works, how to create marketing materials for each stage, and how to differentiate your marketing strategy within each stage to appeal to your two most key marketing personas (students and parents).
Written By: Adam Bennett | February 23, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
