A vital component of private school marketing is customer relationship management (CRM). CRM is a must for schools and other types of businesses to thrive. The good thing is there are available tools to help businesses out with their CRM.
If you start using CRM software, not only it will help you with customer relationship management. It can also help you manage your prospects, turn your inbound marketing into a lead-generating machine, and promote customer satisfaction by streamlining the admission process.
Written By: Adam Bennett | July 05, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If your private school's enrollment has been declining recently, it may be the best time to consider automating your marketing campaign. Around 50% of school leaders say that enrollment has been dwindling during the pandemic, adding that the phenomenon is observable in the pre-school level up to the secondary level.
With a marketing automation tool, you can free yourself from attending to smaller tasks and focus on the part of your funnel that needs more of your attention.
Faced with this challenge, you need to boost your private school marketing campaign, and one of the ways to do it is to automate your processes. Salesforce reported that nearly 70% of marketing leaders depend on marketing automation, and 1 out of every 5 of them plan to use a new marketing automation platform soon.
Written By: Adam Bennett | June 17, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Think about this, today’s school-age children have grown up with the internet being nearly at their fingertips. For most, Google has always been around, and “smartphones” have always been in their parent’s pockets. These kids will use their cell phones, laptops, or tablets to communicate, entertain, and learn new information.
If you were to show them a phonebook, an encyclopedia, a card catalog, or a printed map, they may look at you dumbfounded and say, “Bruh.” This is code for why you are using such an outdated and archaic method to find something.
To those of us who grew up and can remember when the internet wasn’t in our pocket or a voice command away, we know those items were how you found information. Now they are found in museums, antique stores, and possibly at the Grandparents’ house.
Having an online presence is a necessity. Your private school’s website and social media accounts should constantly produce new enrollment and brand awareness opportunities. If you are a principal, headmaster, or over admissions in some way and you realize that your website or social media isn’t producing, then you should consider spending time make sure they maximize their purposes.
Let’s address your website as you have the most control over it. You will want visitors to navigate through your website on a particular path. Think of it as a good story, but one where they can jump in at almost any part and realize exactly what is happening.
Think about this, as you perform a search, you are taken to a page that should have the answer to your question. Chances are this isn’t going to be the front page of the website that you may have agonized over to make sure it was perfect. A prospective parent may come to a blog or a landing page. These need the same amount of attention as your front page, and they need to drive traffic to your appointment page or at least take them into the next step of their journey.
Before we go any further, let us address the website. Your website should be indicative of what your school looks and feels like. This means carrying the same school colors and feel throughout. If your school is very conservative, make sure the website conveys that. If your school is focused on technology, an edgier look may work. In other words, your school’s website is what prospective parents see first, and as we all know, you don’t get a second chance to make a first impression.
If you have a good clean website design that conveys the same feel as your school, this will ensure that your users and prospective parents will spend time on your site, reading your content, and clicking on your call to action (CTA) buttons. If they have a good experience, they will be more likely to return. This will happen more often if they are finding the answers to questions. As a general rule, you always offer them a way to dig deeper through links to other content and CTA buttons. This will help them if they are trying to decide if they want to enroll their child or children.
Written By: Adam Bennett | June 07, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The goal of private school marketing strategies is to entice potential students to attend and apply to your school. Having cohesive strategies is crucial for making your educational brand relevant to your demographic both in the short and long terms.
If you want your school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Fortunately, agencies such as Cube Creative Design exist to meet your needs. With its slew of sophisticated services, We can be your school’s reliable partner for meeting its digital marketing needs.
This post looks at three major trends to monitor how to market a school and how to ensure its continued growth. We’ll discuss the rationale behind what we think should be your focus demographics, how you can effectively reach out to them, and how you can maintain their loyalty to your brand of education through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | May 19, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The academic arena in the 21st century is extremely competitive. The costs of running and maintaining a school have risen drastically, and each year, it’s becoming harder to convince parents that choosing a private over a public school is still a sound investment given its rising cost. That’s why schools need to have a solid marketing plan to combat the challenges that they currently face.
Private school marketing campaigns aim to entice prospective students to come to your school and enroll. It is important to have a consistent strategy in place to keep your school's academic identity meaningful to your demographic in the long term.
Keeping up to date on the new school marketing strategies and applying them regularly is critical if you like the school to excel. Luckily, companies like Cube Creative exist to support you. Cube Creative will be a dependable collaborator for the school's digital marketing demands, thanks to its wide range of sophisticated services.
This article examines three big challenges to keep your eye on when it comes to marketing the school and ensuring its long-term success and how your school can work around them. We will go into who your target demographics are, how you can successfully communicate to them, and how you can keep their commitment to your educational brand through a strong online presence and advertising strategy.
Written By: Adam Bennett | May 17, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the old days, private schools bragged about dedicated faculty, excellent student-to-teacher ratios, and strategies in educating the whole child, which was the focus of marketing a school.
Nowadays, employing only this approach may fail to attract students to enroll in these institutions. In addition to this strategy, one also needs to use other marketing approaches.
Social media engagement is one such strategy. Facebook, Twitter, Instagram, and more are available platforms you can use. Increase your branding and improve your parent engagement by choosing the most suitable social media platform.
One of the best private school marketing strategies when using social media is to reach out to just a few people. Do not adopt a cluttered approach that reaches out to the highest number possible. Instead, target a few ones who already have an interest in your school.
Then create a wildfire of interest that you can grow from there and proceed using other effective methods that work for word-of-mouth strategies, SEO strategies that work for most types of business and organization, and competitor analysis.
Written By: Adam Bennett | May 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The journey that starts from accessing your target market to invoking your target market to procure your service or product is quite frankly long and arduous. In the case of private schools, you have a very specific niche. Your market is wide and profitable but tapping into the market is easier said than done.
However, that should not discourage you from fully optimizing the resources at your disposal. The journey is long, but the results are outstanding. Your first and quite ready resource at your disposal is your enrollment funnel. Just like any industry funnel, it is made to improve your process and possibly maximize on profits.
The only difference is that different industries have different issues they want to solve through their funnel. In terms of the private school industry, here is your specialized enrollment funnel. Its main aim is to actualize admissions and increase your student body.
But first, lets start with the basics—the introductory part of the marketing textbook.
Written By: Adam Bennett | April 29, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Even if a school is doing everything right, it does not always follow that people have heard about them or the things they are doing. Worse, the surrounding communities and families they want to target the most may not be aware of their existence.
In such a scenario, and if there is a consensus within your school organization that a more robust and effective marketing plan must be implemented to attract more applicants, then one of the strategies you ought to consider to include is inbound marketing – along with other strategies for that matter.
Here is how inbound marketing goes.
Written By: Adam Bennett | April 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the field of education, private school marketing strategies can entice parents and potential students to visit and apply to your school. They are important for keeping your brand of education relevant to your intended audience both now and in the future.
If you want your school to be at the upper end of the educative spectrum, keeping abreast with the most relevant school marketing trends and utilizing them regularly is key. Furthermore, you’ll have to thoroughly understand your primary stakeholders – in this case, millennial parents.
This article will tackle three major trends that you should keep an eye on when evaluating or creating marketing strategies for your private school.
Written By: Adam Bennett | April 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
