I am often asked whether you can do pay-per-click advertising or “Google Ads,” The answer is yes. This is usually followed by does that work. Therefore, in this post, I will discuss what is paid search marketing (as it is referred to in our industry) as clearly as possible so that you can understand the basics of this powerful marketing tool. I will also talk about the benefits you can get from paid search marketing if you do it right. In addition, I will share tips for using paid search effectively and the things that you should avoid doing when using paid search marketing.
Written By: Adam Bennett | Wednesday, June 08, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, utilizing social media to help bring in new clients and retain your current ones can be quite the balancing act. Your small business is missing out on a vast client base without any online presence. However, a company that overwhelms readers with too many posts may lose clients. What is the greatest way to engage your social media audience without having them unfriend you?
In many respects, you can cultivate a social media following by emulating the relationships that work in real life. Consider a networking event: would you prefer to meet with someone who engages you in a nice discussion about your field or someone who spends every breath attempting to sell you something? Your business can keep clients interested and engaged by cultivating a friendly rapport with your audience on social media. Instead of just “talking at” them, having a conversation with your audience can go a long way.
Remember: you’re trying to reach your ideal clientele, many of whom live and breathe on social media. Posting compulsive, share-worthy content on the appropriate channels can only help grow your business. And when in doubt, pictures of puppies, kids, and cats are probably a good idea. It is the Internet, after all.
Here are the top seven social media marketing rules for local small businesses:
Written By: Hannah Kilpatrick | Monday, June 06, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.
Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many.
As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.
Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:
Written By: Adam Bennett | Wednesday, June 01, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
How important is local business social media marketing?
What can local businesses derive from it? Is it worth the effort and money to spend on it?
If social media marketing for local businesses is effective, what are the specific benefits local business owners can get from it? Also, what are the best strategies to implement it?
Local social media marketing is the same as general social media marketing. However, the focus is on the local area or region where your business is located and the local audience.
Although big companies may use local social media marketing to target local audiences, the platform is designed primarily to give smaller businesses a chance to capture local clients looking for products and services from businesses nearest to them.
Nowadays, social media platforms, such as Facebook, Pinterest, and LinkedIn, allow businesses to do local targeting to serve local clients better.
With these new opportunities at your disposal, you can use social media to target local audiences and generate fast results for
Using social media local business strategies, you can focus your efforts on the people that matter to your business and not waste resources on people who don’t.
Written By: Hannah Kilpatrick | Monday, May 30, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.