In a nutshell, marketing involves reaching a wide range of audiences to promote your brand and products or services. But what better way to kick this up a notch than to use the STDC framework?
The rule is simple: Let your potential customers SEE your brand, THINK of your value, DO buy your products or hire your services, and CARE about your brand. Easier said than done!
Fret not; This page shares what you need to know about the see, think, do care (STDC) framework. Learn how to employ this framework to optimize your marketing strategies, whether you run a small business, service-area agency, or an e-commerce store.
Ready? Read on.
In the highly competitive field of pest control, the significance of customer reviews cannot be overstated. Even with top-notch services, potential customers often require an extra nudge to choose your business. Positive customer reviews serve as a potent form of social proof, capable of significantly enhancing conversion rates.
Customer reviews have evolved into a pivotal factor in consumer decision-making, with a staggering 93% of consumers consulting online reviews before making a purchase. This trend is consistent across numerous studies, indicating that nearly 9 out of 10 consumers trust online reviews as much as personal recommendations. In fact, according to PowerReviews, consumers who engage with reviews are 115% more likely to convert, and the more reviews you have, the higher your conversion rates.
Read on to discover how pest control businesses can use reviews to increase conversion rates, obtain more reviews, and leverage these testimonials effectively in marketing campaigns.
Written By: Chad J. Treadway | Wednesday, July 31, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Did you know that according to The State of Local Marketing Research 2020 by Brandmuscle, "only 58% of partners have claimed their Google My Business Listing [now Google My Business Profile]"? They say, "Searches with local intent make up 46% of all Google inquiries and over 2 billion direct connections with local businesses." That's a lot of potential customers searching for businesses like yours! The SEO Tribunal says that "97% of people learn more about a local company via the internet."
You may be thinking, "Okay, self (no shame if you actually talk to yourself), how do I get found for these types of searches?" The bigger question is, are you ready to take the plunge into the world of local SEO? Maybe you've just started your business or realized your existing one isn't showing up well online. Or perhaps you've taken on a new role at a local service business that's been struggling because no one on the team has experience with digital marketing, and now they're counting on you to save the day.
Don't panic! This article is here to throw you a lifeline by answering some of the most common questions service area business owners have when searching the web. I'll guide you through the key concepts step-by-step so you can confidently navigate local search for your service area business. So, put on your floaties, and let's jump in!
Written By: Chad J. Treadway | Monday, July 29, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Feeling stuck in a rut with your marketing campaign? We’ve all been there.
Crafting great content can help get you back on track. After all, 97% of marketing experts report some level of success with content marketing. By diversifying your content, you can tap into this winning strategy and boost your campaigns to new heights.
In this article, we’ll guide you through six smart ways to use different content formats to supercharge your campaigns. You’ll learn how to grab your audience’s attention, keep them engaged, and drive better results.
Whether you’re a content marketing newbie or just need a fresh spark, these tactics will help you create a more dynamic and effective content strategy. By the time you finish reading, you’ll have a plethora of fresh ideas to try out.
Let’s begin.