When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.
Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.
Written By: Chad J. Treadway | Friday, May 25, 2018
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
We are steadily plugging our way through 2017, and the closer we get to the future, the more we look ahead to what the future looks like. Just like you’d likely not hire a designer to paint ‘country sampler’ stamp motifs in your kitchen, it is important for web designers to keep up with design trends so websites look fresh and new. Let’s take a look at some of the new designs and features we’re seeing on websites in 2017, as well as what may be here to stay and what is just a fad.
Written By: Adam Bennett | Tuesday, May 09, 2017
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Though blogging was once primarily a vehicle for people to share stories and opinions from their personal lives, it has become an important part of marketing and relationship building for small businesses.
Effective blogging can help you build trust with potential customers and provide an extra level of customer service for your existing clients. It is also an important tool for generating new content for SEO and social media. In this article, we will discuss five reasons blogging is vital for small businesses.
Written By: Adam Bennett | Sunday, April 30, 2017
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You have probably seen a small business that impressed you for doing well despite its location. We have all also seen businesses open and thought to ourselves, "I hope they make it, but that building is cursed." In some industries, location is everything. Though your location on the internet is not necessarily important, the principle remains, you want your small business to be visible to your potential clients.
Written By: Adam Bennett | Thursday, January 26, 2017
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.