In a previous post, I have talked about pillar pages and topic clusters and how they are one of the first stones in the arch we will ultimately build to help you break through all the noise today's consumers and buyers go through. Blogging adds another one of those stones in the arch.
Imagine an archway opening through a wall.
The wall is all the noise and distractions that prevent people from finding your business. While your website helps to create an opening, there are several other stones that help support your marketing efforts needed to help build the arch opening.
Notwithstanding, everything has to start with a foundation, for the purpose of these series of blogs we are going to start with the topic clusters and pillar pages.
It's an unprecedented time in the world as a global pandemic has forced some businesses to be hit hard and others not as much. Life has changed and we are all creating a new "normal."
We don't know exactly what will happen in the future, as many things are out of our control. Our first instinct is to cut expenses and anticipate the worst. These are valid and practical feelings as we manage payroll, mortgages, taxes, credit, and our families.
I'd like to offer some arguments that marketing is not something to suspend right now. In fact, there are many reasons why marketing should take the forefront of your resources.
Over the last few months, I have written about Visibility and Credibility. In this post, I would like to dive into the last piece, that being, profitability.