In the old days, private schools bragged about dedicated faculty, excellent student-to-teacher ratios, and strategies in educating the whole child, which was the focus of marketing a school.
Nowadays, employing only this approach may fail to attract students to enroll in these institutions. In addition to this strategy, one also needs to use other marketing approaches.
Social media engagement is one such strategy. Facebook, Twitter, Instagram, and more are available platforms you can use. Increase your branding and improve your parent engagement by choosing the most suitable social media platform.
One of the best private school marketing strategies when using social media is to reach out to just a few people. Do not adopt a cluttered approach that reaches out to the highest number possible. Instead, target a few ones who already have an interest in your school.
Then create a wildfire of interest that you can grow from there and proceed using other effective methods that work for word-of-mouth strategies, SEO strategies that work for most types of business and organization, and competitor analysis.
Written By: Adam Bennett | Thursday, May 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Local search engine optimization, or local SEO, is the act of optimizing a website for local search using specific terms and key phrases targeting searchers that your business caters to in your specific geographical location. Local SEO is very similar to traditional SEO in that it also is a process involving the placement of your site or a page in the search engine results pages (SERPs) of these search engines, often called "natural" or "organic" results. Ultimately what you are looking for are those searchers looking for something near them or in your area, in other words, "near me" type results.
Written By: Chad J. Treadway | Tuesday, May 11, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let’s face it, we live in a world where the internet isn’t a luxury anymore but, dare I say, a necessity (ask my son, and he will tell you it is a necessity) in the same sense that electricity is. We, as internet users, will consume on average 6 hours and 30 minutes each day (Bond Cap, 2019).
No one would think that a business owner would put having a website or at least “creating a website” at the top of their to-do list. Depending on the study and survey, on average less than 50% of small businesses actually have one (CNBC 2017). Many small business owners try to use substitutes for a website, such as the Yellow Pages online, a Facebook page, or some other form of “free” social media.
Looking at the same CNBC/SurveyMonkey, they found that:
- 55 percent of small-business owners say they have a business website
- 50 percent say they have a business Facebook page
- 21 percent say they have a business Twitter account
While these statistics might be shocking to some, we see them every day. A website will give your small business more visibility and credibility it needs to thrive.
Before I move on and address the five reasons you need an online presence, let me address those business owners who only have a social media page as “their website.” Your social media page isn’t your website, not even close! While it is a common misconception, you must think about it like this. Social media platforms are simply rented spaces.
Written By: Chad J. Treadway | Friday, May 07, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
At Cube Creative, the staff and I work with small businesses, many of which are family-owned and operated. To be a successful family business, you need to be vigilant when looking at the present and the future. Here are five crucial questions that you and your family need to address:
Written By: Chad J. Treadway | Monday, May 03, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.