In my previous posts, I have covered a lot of ground, from pillar pages and blogs to landing pages and social media. In this post, I want to summarize paid ads, primarily on display, search, social ads and pay-per-click.
I will be 100 percent honest with you, I am not a fan of paid ads or paid media. I run an ad blocker on most of my devices. Regardless of my personal experience or feelings on them, I will agree they have their place when it comes to overall marketing strategy. When clients ask me about paid ads or paid media, I will often equate them to a drug or a quick fix. They can help you get a quick boost in traffic and quickly fill the pipeline.
In a couple of previous posts, I have talked about blogging, the three types of landing pages, and email marketing. In this post, I wanted to talk about social media and how it is another stone in the same archway.
I am sure we can all admit that part of the wall of distractions we have in this modern world is social media. While it has its benefits, it has its drawbacks as well. While I will not dive into those for this post, I do want to help you leverage the power of social to grow your business.
Think about our archway and the wall we are trying to get through. With all the noise and distractions, what is another way we can break on through and get to the right people? Email marketing!
Let's face it the COVID-19 pandemic has taken many businesses by surprise. Many businesses are temporarily closed, or employees are working from home.
While many things may be out of your control, there are six things that businesses can get set up and do right now!