Email marketing is often the ever-present task on every private school marketer's to-do list. You may even say, "Yes, yes, important. Something I will definitely focus on—right after [insert this other fire that I have to focus on]."
In other words, it's like that big project you know you should tackle, but somehow, it always ends up on the back burner, simmering away while you handle the day-to-day fires. Sound familiar?
I get it—believe me, I get it! Here is the thing: email marketing can have a huge impact on your K-12 private school marketing efforts.
But what if I told you that email marketing can be a manageable, manageable endeavor? What if you could transform your school's email game from lackluster to outstanding with just a few strategic tweaks?
Consider this: Seth Godin says, "Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment—it's about education. Permission marketing is curriculum marketing." In other words, permission marketing is marketing that people actually want and ask for. Email fits right in this sweet spot, and it's been around for decades (I promise not to make fun of you if you still have an AOL address).
Here is something else about email: it's a powerful tool for building relationships, fostering community, and communicating directly with your audience. Plus, it's a channel you own, unaffected by the whims of ever-changing social media algorithms.
Let's break it down and make email marketing manageable. In this post, we'll focus on four easy, actionable tips you can implement today to upgrade your school's emails. There is no need for a complete overhaul—small changes can yield big results.
Written By: Adam Bennett | Wednesday, August 28, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Launching a marketing campaign in today's digital landscape is just the beginning. The real challenge lies in measuring its effectiveness and making data-driven decisions to optimize your results. As experts in content marketing, SEO, reputation management, Google PPC ads, and email marketing, we at Cube Creative Design understand the importance of tracking and analyzing your digital marketing efforts. In this comprehensive guide, we'll walk you through choosing and measuring the right metrics for your campaign, setting realistic goals, and fostering a productive partnership with your digital marketing agency.
Written By: Adam Bennett | Saturday, August 24, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Did you know that more than half of prospective students and parents abandon a K-12 private school's website if the "About" page fails to capture their interest? In today's competitive education landscape, your "About" page is a make-or-break opportunity to showcase your school's unique value proposition and forge an emotional connection with your target audience.
So, I pose this question to you: is your private school's "About" page falling flat? If you’re nodding your head, you’re not alone. As a school marketer, you know that your “About” page is one of the most critical pieces of your website. It’s often the first stop for prospective families seeking to understand your school’s unique value proposition, culture, and fit for their child’s education.
But in a sea of competing schools, how do you make your “About” page stand out? How do you convey the heart and soul of your school in a way that resonates with your target audience and inspires them to take the next step?
Fear not, intrepid school marketer – I’ve got you covered. In this post, we’ll divulge five powerful storytelling secrets that will transform your “About” page from a snooze-fest to a magnetic marketing machine. You’ll discover how to:
- Craft a compelling narrative that showcases your school’s unique identity and values
- Create an emotional connection with prospective families that goes beyond facts and figures
- Structure your content for maximum engagement and search engine visibility
- Integrate your “About” page into a seamless, action-oriented user journey
- Infuse your school’s voice and personality into every paragraph, making your brand unforgettable
By the time you’re finished reading, you’ll have the tools and inspiration you need to create an “About” page that doesn’t just inform – it captivates. So grab a notepad, sharpen your pencil, and let’s dive in!
Written By: Adam Bennett | Monday, August 26, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Imagine this: You've poured your heart and soul into building your small service area business, only to discover that an employee you trusted has been stealing from you. This is not just a hypothetical scenario; it's a harsh reality for many businesses. In fact, according to a survey by the Internal theft, or employee theft, refers to any instance where an employee steals from their employer. This can include cash, inventory, supplies, equipment, or even intellectual property. Examples of internal theft in small service area businesses might include a cashier pocketing money from the register, a maintenance worker stealing tools or supplies, or an office manager using company funds for personal purchases. Internal theft can have devastating consequences for your business, including financial losses, damage to your reputation, and even legal implications. In addition to the direct financial impact, internal theft can lead to criminal charges for the perpetrator and potential liability for the business owner if proper controls are not in place. Depending on the severity of the theft, the perpetrator may face fines, restitution, and even imprisonment. As a business owner, you could face legal action if it is determined that you were negligent in preventing or detecting the theft. Implementing basic control and accounting procedures to prevent internal theft is crucial to protecting your hard-earned success and maintaining the trust of your clients. Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Written By: Chad J. Treadway |
Monday, August 26, 2024