Applying a broad strategy to your marketing can prevent you from alienating audiences, but it can also prevent you from reaching the level of depth and engagement that a more specific approach could provide you with.
If you’ve been taking a general approach to marketing, there could be several reasons why it hasn’t worked out for you so far, and if that’s the case, turning your attention to more specific methods might be in your interests.
Facebook is one of the biggest social media platforms for businesses to connect with potential and existing clients. Using Facebook for business provides unlimited opportunities for small businesses who want to improve their return on investment with social media.
This makes it vital to know how to create a Facebook business page to boost your small business's visibility and increase conversions. This article explains how to use Facebook for business and how to run a business page.
Written By: Hannah Kilpatrick | Wednesday, December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Marketing is essential for businesses to increase their brand visibility and client base. Social media marketing can bring your product and message directly to consumers. Understanding how to use social media marketing properly is necessary to get the best return on investment. This article will explain social media marketing, how to choose the appropriate social media platform for your business, and tips for successful social media marketing.
Written By: Hannah Kilpatrick | Wednesday, December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
How clients view a specific company, organization, or product can affect purchasing trends and client loyalty. With a solid branding identity developed through implementing consistent marketing and messaging, the company you work for may inspire news sales and client loyalty. Understanding the various steps and strategies you can use to develop a brand's identity can help you determine which technique might benefit your team most significantly.
In this article, we discuss brand identity, explain how to build one, and explore various methods and tips that you can use to cultivate a stronger brand.
Written By: Chad J. Treadway | Wednesday, December 06, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.