Let's get something straight: if you're still running PPC campaigns like it's 2019, you're not just behind the curve—you're about to drive straight off it. The digital advertising landscape has fundamentally shifted, and the home service businesses that refuse to acknowledge this reality are watching their competitors eat their lunch while they wonder why their "tried and true" marketing strategies suddenly cost twice as much and deliver half the results.
The numbers don't lie, and they're not particularly forgiving. WordStream reported that Google Search costs per click increased by 13% from 2024 to 2025, while analysis of benchmark data shows Google Search CPCs are up 45% year-over-year. Meanwhile, the smart money isn't panicking—it's adapting. They understand that higher costs don't mean lower profitability; they mean you need to be smarter about where every dollar goes.
Here are eight critical trends that will determine whether your home service business thrives or becomes another casualty of the "we'll figure out digital marketing later" mindset.
Written By: Adam Bennett | Tuesday, October 21, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Did you know that according to the National University, "77% of companies are either using or exploring the use of AI" in their businesses, and this trend is rapidly extending to pest control companies? According to McKinsey research, organizations using AI are seeing measurable improvements in productivity, with pest control businesses particularly positioned to benefit from automated scheduling, customer communication, and route optimization.
As someone who's worked with dozens of pest control businesses on their digital strategies, I've seen firsthand how the right AI tools can completely transform operations. From predictive pest outbreak modeling to automated customer education, these technologies are helping exterminators stay one step ahead of the bugs – and that's no small feat!
The pest control industry, valued at over $25.8 billion in North America alone and growing at 5.2% annually, faces unique operational challenges that AI is particularly well-suited to address. Unlike general home services, pest control businesses must manage emergency response requirements, seasonal revenue fluctuations, regulatory compliance complexity (EPA, state licensing, treatment documentation), species identification expertise requirements, and weather-dependent treatment scheduling.
Verified Market Research notes that businesses embracing AI in pest control operations will have a significant competitive advantage over those still relying on manual processes and reactive approaches to pest management.
But here's the thing: many pest control business owners aren't sure where to start with AI or how it applies to their daily operations. If you're wondering how AI fits into a world of sprayers, baits, and crawl spaces, you're not alone. Let's break down how this technology is changing the game for pest control professionals and why it matters for your business in 2025.
Written By: Chad J. Treadway | Monday, October 20, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The ninth annual McKinsey Digital Payments Survey reveals a significant rise in the use of digital payments across the US and Europe. Approximately 90% of consumers in both areas have used some form of digital payment over the past year, highlighting the need for more home service businesses to embrace digital payment solutions. (Source: McKinsey)
If you currently don’t offer your customers the option of digital payments but think it might be worth exploring, you’re in the right place. In this post, we look at a few ways embracing digital payment technology could help improve your business and provide tips on getting started.
If you’ve ever searched for a “coffee shop near me” or a “plumber in [your city],” you’ve already experienced the power of local SEO. Google shows a local pack of businesses, complete with maps, reviews, and essential business information like phone numbers and addresses. For small businesses, this is prime real estate.
But here’s the catch: the ranking factors that determine which businesses appear in those coveted spots are constantly evolving. That’s why this article is your complete guide - a definitive guide - to understanding how local search engine optimization works today, and how small business owners can improve your local visibility with the help of professional SEO services
We’ll cover the benefits, explore how search engine optimization ties into local results, highlight key ranking factors, and share practical strategies you can use right now.