When it comes to having digital presence and online sales in today’s landscape, business listings top the list of necessities. Having an online summary of your business answering the 4 important questions of Name, Address, Phone Number, and Website, often abbreviated as NAP+W is essential to bring your business forward and have a digital presence that resonates with the digital age in which we live.
A good business listing has the potential to either make or break your business. So when it comes to managing your business listings, it is smart to steer clear of the 5 most common mistakes that happen while managing business listings.
Marketing is one of the most varied and colorful industries out there. With so much room for experimentation, the field often attracts creative-minded people.
There are two sides to marketing: the design-devoted side and the people-facing side. While graphic designers, video editors, copyeditors, content writers, and user experience (UX) designers operate largely behind the scenes, community managers, brand ambassadors, public relations coordinators, creative directors, and chief marketing officers interact frequently with clients, customers, and the general public.
While the marketing industry is involved in the creation, communication, and delivery of goods and services, it also has a reputation for being one of the more party-centric fields, especially on the people-facing side. Between interacting with clients, attracting prospective customers, and hosting and attending brand events, some marketing roles are known for the occasional late night. Oftentimes, alcohol is involved.
Alcohol is served at the majority of marketing events because it helps people relax and encourages conversation, which can lead to relationships and, ultimately, sales deals. In the majority of cases, these happy hours, business openings or conferences featuring open bars, and dinners are fun opportunities for connection. However, the exposure to alcohol in high-stress situations, which can segue into other substance use, can lead to addiction over time.
In the digital age, how people see and choose brands is hugely shaped by their online footprint. SEO goes beyond just boosting your brand's search rankings; it actively guards your online rep, letting you steer with assurance in the digital landscape.
In a bold and innovative move, Nickelodeon shattered traditional boundaries by offering a kid-friendly broadcast of the Super Bowl, captivating audiences of all ages and solidifying its status as a marketing visionary. The brainchild behind this ingenious concept deserves accolades and promotion for orchestrating an unforgettable viewing experience that seamlessly blended sports entertainment with beloved animated characters.
Written By: Hannah Kilpatrick | Thursday, February 15, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.