Social media isn't just a nice-to-have these days - it's a must-have that can make or break your enrollment goals. But simply creating accounts isn't enough. Tracking performance through data-driven metrics is crucial to demonstrate tangible returns on investment (ROI) and unlock social media's true potential for your k-12 private school.
Think about this, the average engagement in the education field hovers between 0.5-4% depending on the social media platform. This means that savvy private school admissions directors, marketers, and principals can use analytics to unlock far greater gains. Whether your current private school social media strategy lacks direction or needs a fresh injection of data intelligence, this post reveals how to transform digital efforts into enrollment momentum.
Written By: Hannah Kilpatrick | Monday, January 29, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's competitive educational landscape, private schools like yours must utilize effective marketing strategies to attract prospective families and increase enrollments. This task involves more than just advertising your school; it requires a multi-faceted approach highlighting your unique offerings, communicating your brand identity, and leveraging data for continual improvement.
This guide will delve into some key private school marketing strategies, including developing branded assets, promoting signature offerings, and tracking metrics for continual optimization. Whether you're a private school decision-maker, a marketer, or a parent researching educational options for your child’s school, this post will provide valuable insights into the world of private school marketing. Let's explore these strategies in more detail.
Written By: Adam Bennett | Monday, January 29, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When you always create a happy environment for your customers, the likelier they are to buy from your business. With that in mind, here are some strategies you can apply that can help make your customers happier with you.
Communication is the lifeblood of any school community. For private schools, clear and effective communication is vital for building strong relationships with students, parents, faculty, alumni, and other stakeholders. An influx of information confronts today’s private schools — from social platforms to text alerts to old-fashioned flyers. So, how can schools cut through the noise to share their vision, values, and critical updates compellingly?
Enter email newsletters — an often overlooked yet highly potent communication tool in a private school’s arsenal. Email newsletters are more than a simple bulletin; they represent a customizable platform to inform, engage, and connect your community regularly.
This comprehensive guide shares creative strategies, formatting tips, metrics to track, and real-world examples of email newsletters successfully employed by top private schools. You’ll uncover common pitfalls to avoid and key ingredients that make these publications shine. So, let’s explore how email newsletters can become an invaluable communication vehicle to bind your community closer together!
Written By: Chad J. Treadway | Wednesday, January 24, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.