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Do you want to know something shocking? Search Engine Land reports that 93% of online experiences begin with a search engine.
It is critical to optimize your website for search if you want people to experience and connect with your small business online.
With the advancement of technology and the refinement of algorithms, the search engine optimized techniques in 2015 may no longer be applicable now. Given certain search engine optimization (SEO) best practices remain unaltered, others continue to evolve and new ones are introduced into the mix. After all, internet years may be best thought of as in dog years. A year in human time is like seven years in internet time. Needless to say, the internet is fast, but time moves faster on it!
If you want to be found in Google searches and build your small business’s reputation and presence online, you must stay up with evolving SEO trends. Otherwise, you'll be left in the dust in the search engine results pages (SERPs), with your material getting old on Google's page 2. This is also known as where you hide the dead bodies.
According to a report by Matt Southern of Search Engine Journal, “Results on the second page of Google have a CTR of less than 1% for each position.”
Are you determined not to fall behind in the SEO game? If so, keep reading to learn about the top SEO trends of 2021 that will help your content stand out and rank higher in 2022.
Written By: Chad J. Treadway | October 04, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.
Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t
Written By: Adam Bennett | October 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As the weather starts to turn cooler and we enter into the fourth quarter of the year, many businesses start discussing budgets. Choosing the right marketing budget is difficult for any small business. Small businesses, in particular, must maintain a good balance of revenue to costs while spending resources to advertise, market, and grow the business. Then the ultimate question comes up of how much should I be spending on advertising and marketing and where.
Written By: Chad J. Treadway | September 27, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Testimonials show prospective clients that your service really works as it should. But how effective are testimonials? We are providing you this list of testimonial statistics to give even more evidence of the difference that testimonials and reviews can make for you in the coming years and how they can be used most effectively.
Written By: Adam Bennett | September 22, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Content marketing is a low-cost, long-term, and client-focused strategy for driving website traffic and leads. It is critical to successful small business inbound marketing in an era where communication is a cacophony rather than a conversation.
In the 1970s, it was said that the typical person viewed 500 to 1,600 advertisements every day. In 2021, there aren’t any official numbers available. However, the average person is expected to see between 6,000 and 10,000 advertisements each day. So it's no wonder that adblocking software is used by 11% of the world's internet-connected population. Quick confession: your’s truly runs one and has for years!
People are hyperaware of advertisements and sales pitches with more means to interact than ever before, and they don't like it. So, before you can earn their money, you must first win their heart. This is why content marketing is essential.
When done correctly, content marketing delivers a variety of benefits that combine to create a sales-friendly atmosphere.
Written By: Chad J. Treadway | September 17, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Why invest in digital marketing for your business? How do you grow your North Carolina small business with digital marketing?
With the rise of the internet as a marketing tool, digital marketing is now the leading trend in the industry.
The digital marketing concept prides itself on the following advantages:
- It incurs little to no investment. Traditional marketing, on the other hand, costs thousands of dollars right from the start.
- More and more people are shopping online. They prefer home delivery services to time-consuming brick-and-mortar shopping.
- Your competitors are doing the same things you do. Thus, it comes down to who reaches customers first - online.
- Digital marketing uses many tools not used in traditional marketing, making it easier for businesses to make decisions. With these tools, you can craft strategies based on your audience and product feedback.
At the core of it all is the fact that everyone is online. With online marketing, you have the power to reach billions of people to spur growth for your small business fast.
Written By: Adam Bennett | September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Gmail started using a “promotions” tab in 2013 to help users sort important emails from promotional emails and social media emails. Since then, there has been a huge reduction in users' spam complaints and a lower read rate of commercial, promotional emails. This is due to many users ignoring the two tabs and staying in their inbox.
The way Gmail delivers to these tabs is constantly changing based on variable data, sender information, email content, and recipient engagement. Not all Gmail users pay attention to these special tabs, and some have disabled them altogether. Many users stay in the primary inbox tab, but many users still check the promotions tab for important emails.
Written By: Adam Bennett | September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You may find this shocking, but most commercial cleaning companies aren’t utilizing their website to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of commercial cleaning companies that can accurately track marketing ROI.
Cube Creative Design is an inbound marketing agency specializing in the commercial cleaning industry. We recognize that not all marketing initiatives can be performed immediately. To help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes.
Written By: Adam Bennett | September 15, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
I make no qualms about it. I have never felt like I was a strong writer. Working with the written word was never my strong suit in school and don’t get me started on my lack of spelling skills. Had it not been for spell check and Google being invented, I would be sunk! Therefore, I am constantly searching for any application that can help me overcome my writing deficiencies. Without further adieu, here are nine writing assistant apps or websites to help you write better.
Written By: Chad J. Treadway | September 14, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Marketing automation refers to the use of software to automate marketing actions. Marketing teams use such technology to automate repetitive tasks, such as social media ads and emails. Automation of marketing tasks allows marketers to streamline the overall process of marketing.
Marketing automation gives many benefits, including:
- Fast accomplishment of time-consuming tasks
- Generation of more and better-qualified leads
- Multichannel view of prospect behavior
- Alignment of sales and marketing objectives
- Increased lead conversion and ROI
Written By: Adam Bennett | September 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Recently my son wanted to look up something on the internet. He grabbed my phone up and started to open Safari. I said open Firefox Focus. It’s better for something like this since it eliminates the tracking cookies. After he performed his search, with included a YouTube Video. He proceeded to ask me what was a “cookie.” I did my best to explain, which thankful he seemed satisfied with the answer. Therefore in this post, I want to elaborate a bit more on what they are, including a brief history behind them and how powerful they are.
Since its humble origins in the 1960s, the internet has come a long way. While the worldwide web's original purpose was to share data between computers, it quickly increased in size, space, and capability. It evolved into a source of information, a new means of purchasing, a social area, and an entertainment medium.
Flash forward to the early ’90s, and the internet was a lot less feasible before the Internet evolved into its current form. Each visit was treated as a distinct, entirely anonymous occurrence. However, this did not function well for many sites, particularly e-commerce sites. Because necessity is the mother of inventions, it was vital to provide memory to the web.
As a result, cookies were born. They enabled websites to track who visits them and what they look at. It didn't take long for the advertising business to see the enormous potential of utilizing cookies to customize advertisements.
Now, if you were as curious as my son was about cookies, read on.
Written By: Chad J. Treadway | September 09, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you struggling to increase enrollment in your private school? Many schools face this challenge, and it is not only about their enrollment. They face difficulties in their marketing efforts, too.
Written By: Adam Bennett | September 08, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.