It used to be so straightforward, didn't it? When it came to promoting your Lutheran Private School, you would prepare a beautiful brochure or postcard, mail it to prospective families, and then sit back and wait for the phone to ring and admissions appointments to be scheduled. Unfortunately, that is no longer the case.
Schools are now required to have a marketing plan in order to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want to get an excellent education at a price they can afford, and of course, like any parent, they only want the best for their child. LCMS Private Schools are in a competitive industry, yet many struggles with marketing. So, how can you get your Christian private school known, and where should you focus your marketing efforts?
Here are some things to think about if you want to maximize your marketing efforts:
Written By: Adam Bennett | February 07, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It’s no secret that videos are incredibly effective ways to engage with your customers, clients or your audience. They are not the only way, but they are by far the most effective. In no other form can you combine all elements of visual, auditory and text information into a single cohesive message. It really is the most powerful sensory experience you can create for your audience.
Below are a few key reasons you should implement videos into your advertising and marketing.
When it comes to running a small service-based business, it can be challenging to stand out from all the other competitors in the market. According to the U.S. Small Business Administration (SBA), in 2019 they reported that there were 30.7 million small businesses accounting for 99.9 percent of all U.S. businesses.
Now the SBA defines a small business as a firm with fewer than 500 employees. However, if we further refine that definition to fewer than 20 employees, then it makes up 89% of all businesses in the U.S. (Source: Oberlo.com)
If your business falls within the latter statistic, you know that spending your hard-earned money on ads and marketing when times get tight is usually one of the first things you want to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be very costly and nearly impossible to measure, small businesses have never had easier access to low-cost, measurable marketing tools. The best way to market your business may be much more accessible than you think if you look to the techniques outlined here.
Written By: Chad J. Treadway | February 02, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you own and operate a small business in Western North Carolina, undoubtedly, you have tried to reach out to new clients or strengthen your connection with existing ones. You are also probably familiar with several digital marketing businesses and their solutions.
While many individuals define digital marketing differently, it is nearly always about connecting with new and existing clients about your business, the services you offer, and what both of those can do for them. Some technologies, such as email marketing and/or marketing automation, only offer a few functionalities. Others are more sophisticated, offering whole platforms known as Customer Relationship Management (CRM) software or solutions. The fundamental purpose of any of these solutions is to turn client communications into sales, but it isn't the only piece of the puzzle.
Small businesses today don’t want to just sell their services. You have to be top-of-mind with clients, fostering goodwill and engagement. Many Western North Carolina small businesses do this by creating custom landing pages, social media posts, newsletters, emails, and various other forms of content on their websites across a number of platforms (social, email, desktop, mobile, etc.).
Of course, creating this type of marketing content requires time and expertise. Many small businesses in Western North Carolina will look for help by selecting digital marketing software solutions that automate and improve the execution and optimization of their efforts. But how do you, a small business owner, decide? Well, there are several options available, but very few of them provide the same services or are appropriate for every type of small business.
Don’t worry. I have rounded up seven of the best digital marketing software service options available today to help you find the exact tools you're looking for.
Written By: Adam Bennett | January 31, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.