Voice search extends far beyond the home, and people are taking this technology with them on the go. Long gone is the time when mobile devices served only for calling, texting, and scrolling through Facebook. Nowadays, we also use them to find out the information we need about businesses around us, and this is the primary use of voice recognition technology.
Written By: Chad J. Treadway | October 31, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a private school marketer, you are creating a significant amount of content, which is excellent, but the question becomes, how effective is your content? Do you track each page or blog post? Do you develop or use a content plan or editorial calendar? Do you make adjustments based on your metrics?
Your content may be of high quality, but that doesn’t mean it’s the type of content your readers want to see.
The majority of private schools have content flaws. Either the content isn’t performing as well as it should, or the topics and keywords aren’t performing either.
Poorly performing website and blog content represent an opportunity to improve. The trick is understanding what content is lacking and what to write about instead. In this post, I will show you how to conduct a content audit for your private school website.
Written By: Adam Bennett | October 24, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you ask someone what marketing is, they may respond with various answers. Some would argue that it is selling, whereas others will refer to it as advertising, promotion, or anything else, but getting a particular and meaningful answer is challenging!
This post will give you a good overview of everything you need to know about marketing and related topics (especially around the internet).
We will look at:
Written By: Chad J. Treadway | October 19, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
Written By: Adam Bennett | October 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.