Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.
Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many.
As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.
Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:
Written By: Adam Bennett | Wednesday, June 01, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Local search engine optimization (Local SEO) is very beneficial for your small business. It is the channel that allows small businesses to gain online map visibility. With local SEO, your ultimate goal is to improve your ranking in the search results and bring in more visitors to your website.
The highest benefit that you can get from doing local SEO and doing it right is the ability to find more clients from your local area. This ability is what you need to have as you learn the ropes and think about how to get local SEO traffic near me.
Without learning and utilizing local SEO, your business will miss a significant amount of traffic that it should be capturing. According to a 2017 Review Trackers study, 35% of all searches for local businesses worldwide are local searches.
Written By: Chad J. Treadway | Wednesday, May 25, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.
Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing.
With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.
Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.
Written By: Chad J. Treadway | Monday, May 23, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
My first ever job was as a copywriter. I picked it up when I was just 13 years old - so I can afford to buy parts for my own computer and play video games.
I am now 22, and I am a content manager at a company called Respona. And while the content that I’m creating is completely different than what I was doing 9 years ago, a lot of the core principles behind my work remain the same.
It can be very easy to burn out, especially when you need to create multiple long-form pieces per week, and in this article, I would love to share some of my advice on how you can be more productive while creating better content at the same time.