So, you’re thinking about digital marketing on Facebook and how you can use it to grow your local small business. Because of Facebook’s huge audience clout, it can give you a lot of opportunities to engage with a new audience and extend your company’s reach.
Right now, you may have questions about digital marketing Facebook, which this guide can hopefully clarify. How can I start Facebook marketing, and how can I make it work for my business?
What strategies can I use for effective Facebook marketing? What is the cost of Facebook marketing for my business, and when can I see results from marketing through this platform?
These questions and more are explained to guide you on what you should do to increase consumer and client engagement and website traffic using Facebook.
Written By: Hannah Kilpatrick | Monday, August 01, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When marketing your small business on the internet, there are several ways to do it. One such method is through Google Ads, sometimes called pay-per-click or PPC ads.
There are numerous pros and cons to this marketing, such as:
- Pro: Your return on investment is nearly double what you spend
- Con: Mistakes can cost you dearly
- Pro: Ads will let you send people to specific landing pages
- Con: You pay for clicks regardless of conversion
- Pro: Get a leg up on your smaller competitors
- Con: Hard to compete with bigger companies
- Pro: Google Ads can help you focus on the local market
- Con: Keyword pricing can impact your budget
I would be missed if I didn’t also mention that most small businesses will usually spend between $9,000 and $10,000 per month on PPC ads, or as little as a few hundred dollars. Also, the potential of Google Ads is practically limitless.
You may be saying, “this is great, but what about the click-through rate of Google Ads?” “Or how is this going to help me get more business?” Well, that is a bit more of a loaded question that I hope to address in this article further, so without further adieu, let’s get to it!
Written By: Chad J. Treadway | Wednesday, July 27, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Need help on how to use social media to grow your business? Indeed, for any business to succeed in the modern era, first, it should build a strong social media presence.
Using social media allows businesses to:
- Improve their online presence.
- Generate more leads.
- Boost sales by getting viral.
- Retarget past clients.
- Get valuable feedback for better business engagement.
If your boss does not believe in the idea of Social Media Marketing (SMM), perhaps you should spend more time with him, convincing him that the social platform will work for his business, as it works with businesses that have already been using these platforms.
In fact, 65% of small businesses are on social media to increase leads. Also, 78% of small businesses use social platforms to drive traffic to their website, and if your business aims to build a loyal following, you must engage with your clients via the social media platforms.
According to the Social Media Examiner, 79% of small businesses use social media platforms to engage with consumers to make loyal followers out of them.
Written By: Hannah Kilpatrick | Monday, July 25, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Whether you’re starting a new business or growing an existing one, having a strong online presence for your small business is critical. Therefore in order to grow your business, you need to think about all our marketing efforts from offline to online.
Here are 25 fundamental marketing strategies to help you grow your small business:
Written By: Chad J. Treadway | Wednesday, July 20, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.