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Recent years have brought immense change to education landscapes nationwide. Between decreasing public funding, growing charter and private school options, and families relocating more fluidly, private schools face more competition than ever in attracting the right students. However, with this challenge comes an opportunity for mission-driven schools to thrive.
Obviously, attracting and retaining students is critical for private school administrators. While your school likely offers tremendous value, parents won't know about you and your school if the right marketing strategies aren’t in place. This guide will help walk you through some ideas and help you develop an integrated marketing plan that separates your school from the competition.
Written By: Adam Bennett | December 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Building an active social media presence is now essential for private schools to reach prospective families and meaningfully engage their current communities.
However, not all social media strategies are created equal. Launching profiles across various platforms and sharing random updates will not achieve your desired results. A cohesive social media marketing plan tailored specifically for your school is crucial. And it all starts with understanding your target audiences intimately.
This blog post will guide you through conducting an in-depth social media audience analysis for your private school. We will cover:
- Assembling a skilled team to collaborate on social strategy
- Defining your key parent and student personas through demographic and psychographic data
- Identifying the most relevant platforms where your personas are active
- Gaining insights into audience preferences via interviews and focus groups
- Monitoring competitor social media activity to analyze successes and opportunities
- Tailoring highly engaging, creative content based on what you uncovered about your community
- Measuring performance through social media metrics to optimize further
Follow this comprehensive framework for audience understanding, and you will be equipped to develop a student-centered social media strategy that resonates with your broader community and propels your school’s online presence to the next level.
Written By: Hannah Kilpatrick | December 26, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
What key factors do you think most influence Gen Z and millennial parents' private school selection? Compelling academics? Nurturing community? Whatever it is, getting the attention of these parents in a competitive private school marketplace is challenging but critical to driving your school's enrollment. Private schools like yours can effectively communicate your value proposition and stand out by taking a strategic, multi-faceted approach. This article outlines the five steps for marketing your private school to parents.
Written By: Chad J. Treadway | December 20, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Does your small business website design feel stuck in the 2000s? They may feel like this if cluttered with excessive graphics, animations, and text or heavy use of generic stock photos. The worst culprit is the fixed sites that don’t have a responsive design and don't work on mobile devices.
Let's face it: website design trends move fast, so don’t beat yourself up if your site is still using one of the above (except the fixed with, then you should beat yourself up). Visitors may click away out of boredom before truly engaging if your site lacks the latest innovations.
Scroll arrows are a subtle yet critical element that can make or break users' experience. Yes, those tiny directional arrows we barely notice.
Creative scroll arrows don't just point visitors where to go next. These micro navigation elements set the tone for an intuitive, modern, and visually appealing journey.
That's why forward-thinking businesses and organizations are tapping designers to craft custom scroll arrows that captivate users across devices. But if you say, “I'm not sure what makes scroll arrows creative” or “how to incorporate them.” Read on as we decode the latest scroll arrow innovations, taking sites to the next level.
Written By: Chad J. Treadway | December 18, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today's digital age, content marketing has become a crucial component of any successful marketing strategy. With social media platforms serving as the primary medium for engaging with audiences, businesses are constantly searching for ways to stand out and connect with their target market. One powerful tool that has emerged in recent years is storytelling. By using compelling narratives, businesses can engage, connect, and ultimately convert their audience into loyal customers. In this article, we will explore the power of storytelling in content marketing and discuss how it can be leveraged to enhance social media design, branding, and overall content marketing efforts.
Running a small business can be a stressful thing to do, particularly when you don’t know how and when to rely on external skills to get work done. After all, you can’t possibly hope to do everything yourself as a small business, and this means that you’re always going to need to rely on outsourcing to a certain extent.
With this in mind, this article aims to highlight some of the most important things to know about outsourcing within your small business. Hopefully, these tips can help you to better understand when it would be best to make use of this valuable tool.
In the complex Search Engine Optimization (SEO) world, one vital yet often misunderstood concept is “link building.” But did you know there’s an ethical, sustainable way to do it? Welcome to the White Hat link-building world - an invaluable practice for small businesses.
Written By: Chad J. Treadway | December 13, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digitally-driven world, marketing trends may come and go. Still, one strategy remains timeless – evergreen content. This particular type of content serves as the backbone for sustainable online success. By providing genuine, lasting value to your readers, evergreen content continues to drive traffic, generate leads, and engage your audience long after publication.
In this guide, we’ll dive into what makes content evergreen, look at some of the best evergreen content formats, and explore how to optimize this content for maximum impact over the long haul. Let’s get started!
Written By: Adam Bennett | December 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Do you wonder why old pages tend to show up at the top of some search results even though they are relatively old? Aren’t we told to keep our content fresh to stay on top of search engine results? We in the digital marketing industry refer to these results as evergreen content.
Written By: Chad J. Treadway | December 11, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Applying a broad strategy to your marketing can prevent you from alienating audiences, but it can also prevent you from reaching the level of depth and engagement that a more specific approach could provide you with.
If you’ve been taking a general approach to marketing, there could be several reasons why it hasn’t worked out for you so far, and if that’s the case, turning your attention to more specific methods might be in your interests.
Facebook is one of the biggest social media platforms for businesses to connect with potential and existing clients. Using Facebook for business provides unlimited opportunities for small businesses who want to improve their return on investment with social media.
This makes it vital to know how to create a Facebook business page to boost your small business's visibility and increase conversions. This article explains how to use Facebook for business and how to run a business page.
Written By: Hannah Kilpatrick | December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Marketing is essential for businesses to increase their brand visibility and client base. Social media marketing can bring your product and message directly to consumers. Understanding how to use social media marketing properly is necessary to get the best return on investment. This article will explain social media marketing, how to choose the appropriate social media platform for your business, and tips for successful social media marketing.
Written By: Hannah Kilpatrick | December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.