Blog: website

Small business owners have long struggled to find the best marketing methods. There are numerous marketing channels available to small service area businesses making deciding on the best strategy to find and be found by potential clients.

Should you start a blog? Should you be networking? What about traditional advertising such as running an ad in the newspaper, radio, or getting a billboard? Should you concentrate on social media? What about texting? Should you focus on your website, search engine optimization (SEO), and other forms of digital marketing?

Your ad in the local newspaper may never be seen by the homeowner who needs a service call. And, the woman who receives a text message from a nearby restaurant at 11:15 a.m. informing her of today's lunch specials may never see the coupons your coffee shop mails out.

As a small business owner, you know the importance of building your brand recognition and attracting new clients. Just because your business may be smaller, but that doesn't mean that your client list has to be.

You may be asking yourself, what is lead generation, and how will it help my small business?

Lead generation is a simple concept that refers to the methods and procedures used by small businesses to generate interest in their products or services among prospects and then convert them into clients. 

In other words, and as it relates to the online world, it is about getting people interested in your business enough to reach out, allowing you to sell the product or service, thus becoming a valued client.

You may also want to think about it as a process of identifying potential consumers based on their activities. This may include their intent level or how interested they are. Are they just “kicking the tires,” or do they have cash in hand and are ready to buy. If they are “just looking,” it becomes the process of guiding them through the funnel until they become clients.

You and I know that solid relationships with your clients are the heart of a successful small business. With the introduction of new digital and social technologies, the number of ways to generate new leads is constantly evolving as well.

Your website should be a true representation of your small business. As a result, whether your existing website is in need of a facelift or you are just getting started with the idea of developing a website for your small business, keep that overarching aim in mind.

The design of your website has a significant impact on how effectively it converts prospects to clients or persuades visitors to contact you, fill out a form, or book an appointment. Design influences 94% of first impressions, and it takes visitors less than half a second to evaluate whether or not they like your site. In essence, your website has a lot riding on it.

While colors, images, and graphics are essential elements of website design, the layout significantly influences user experience and conversions.

Vectors are, frankly, awesome, and their flexibility is unmatched! They can be utilized to add flair to your user interface, interest to your hero images. You may utilize them to breathe new life into a tired landing page. They are simple to apply to items and merchandise.

In appreciation of the modest vector image, we've compiled a list of 43+ websites with free vector images and a basic rating between 1 and 5 stars, with five being the best. You'll find a little bit of everything in this list, so you won't have to spend hours searching the internet for the vector image that suits your fancy or project. Let's get started.