The giving season is upon us, and as marketing campaigns boost the idea of Giving Tuesday, many non-profit organizations may be asking how to make it easier on their donors to contribute. Most non-profit organizations have two main purposes for a website: raise awareness for their cause and solicit for donor support. Most websites do a great job on the former point, but often struggle with the latter.

Written by:  |  December 1, 2015

Budgeting for the future is a great way to ensure your business stays relevant in a changing online environment. While it isn’t necessary to keep up with every web design trend, it is a good idea to budget for future maintenance.

Here are 5 things to plan for when budgeting for future website maintenance. Be sure to talk to your web developer to get an estimate of what these common maintenance tasks will cost.

Written by:  |  July 30, 2015

Quick: What is the most important navigational element on your website? No, it isn’t the creepy pirate animated GIF pointing to content. It is your main menu.

The main menu serves a critical function on your website: It helps users find all the other content.  A poorly designed main menu can be detrimental to your website and your business.

Here are a few major mistakes to avoid with your website’s main menu:

Written by:  |  June 16, 2015

The internet is a relatively new contraption in technology terms. It has really only been popular with the masses for around 20 years. As any teenager will tell you, being cool 10-20 years ago, or even 3-4 years ago, does not translate to today’s sense of cool.

Right now you’re probably thinking one of two things: “Who cares? I don’t need to be trendy.” Or “I want to be trendy but I don’t want to reinvent my website every 2 years!”

If you aren’t ready for a full overhaul of your website, perhaps consider updating some telltale signs of age:

Written by:  |  June 16, 2015